Wakanow Expands Services, Acquires Nairabox for Seamless Travel & Entertainment
African online travel giant Wakanow has expanded its services with the acquisition of Nigerian startup Nairabox. The deal, led by Wakanow's CEO Bayo Adedeji, brings together travel planning with entertainment and payment services.
Nairabox, established by Tobi Andero, focused on digital ticketing for concerts and movies. The platform's expertise in this area has now merged with Wakanow's specialisation in flight bookings. This union creates a single platform that combines travel, entertainment, and payments, offering users a comprehensive 'experience economy'.
Wakanow, a well-known name in Nigeria's travel sector, sees great potential in blending travel and entertainment. By acquiring Nairabox, the company aims to provide a seamless experience for customers, connecting their travel plans with leisure and cultural activities.
The acquisition of Nairabox by Wakanow broadens the latter's services, moving from solely flight bookings to a full experience economy. This strategic move allows Wakanow to offer users a more integrated and convenient platform for their travel and entertainment needs.