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W Korea's Breast Cancer Awareness Event Criticized for Lack of Patient Focus

Celebrities and luxury brands took center stage at W Korea's breast cancer event, but the cause was overshadowed. The organisers have since apologised for the oversight.

In this image there are a few people standing with a smile on their face are posing for the camera,...
In this image there are a few people standing with a smile on their face are posing for the camera, behind them there is a sponsor banner.

W Korea's Breast Cancer Awareness Event Criticized for Lack of Patient Focus

W Korea's 20th anniversary charity event for Breast Cancer Awareness, held at the Four Seasons Hotel in Seoul, faced criticism for not adequately prioritising the perspectives of breast cancer patients and their families. Despite the presence of high-profile celebrities, the event's organisers, who remain unnamed, were forced to apologise for the oversight.

The event, attended by around 90 celebrities including members of BTS, aespa, and IVE, as well as actors like Byeon Woo-seok, was a milestone for W Korea. Luxury brands sponsored the occasion, but the focus on the cause was called into question. W Korea later acknowledged the criticism and expressed regret for not considering the viewpoints of those directly affected by breast cancer.

The W Korea charity event, held to raise awareness for breast cancer, was marred by controversy due to its lack of focus on the cause. Despite the presence of notable celebrities and luxury brand sponsorships, the event's organisers failed to consider the perspectives of those most affected. W Korea has since apologised for the shortcomings.

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