Vuori secures a multi-year endorsement deal with Draper prior to the US Open tournament
Vuori and Jack Draper Team Up in Multi-Year Partnership
British tennis star Jack Draper has joined forces with performance and lifestyle brand Vuori in a significant multi-year partnership. As part of this deal, Draper, who was previously with Nike, will wear Vuori apparel on court starting with the 2025 US Open and will eventually develop his own signature line with the brand.
This partnership marks Vuori's biggest move into tennis and a strategic expansion into the sport. Vuori's coastal California-inspired style, known for its unique and individual look, aligns with Draper's personal values and fashion identity, leading to his shift from Nike to Vuori.
Draper, currently ranked No. 5 globally, made the semi-finals of the US Open last year and will compete in the US Open Mixed Doubles Championship this week, alongside Jessica Pegula. His partnership with Vuori could also lead to his representation in the Six Kings Slam in Saudi Arabia, offering a prize of £1.1m just for participating.
The partnership between Draper and Vuori also signifies Vuori's deliberate push into tennis, growing alongside Draper's rising stardom. Vuori has also expressed its focus on expanding internationally, including the UK market, Draper's home country.
Vuori, headquartered in San Diego, announced a $825m investment round last year, joining the likes of Castore and On in challenging the traditional giants of court clothing. Joe Kudla, founder and chief of Vuori, described Draper as bold, driven, and authentic.
Draper has become more of a mainstream sporting figure in the United Kingdom, having earlier appeared on the cover of Vogue. With this partnership, he has been welcomed into the Vuori family and will debut Vuori tennis apparel at the 2025 US Open.
[1] Vuori signs Jack Draper to multi-year partnership
[2] Jack Draper: From Nike to Vuori
[3] Jack Draper's Style Evolution
[4] Vuori's Expansion into Tennis
[5] Jack Draper's Signature Line with Vuori
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