Visionary Nasser BASMA steers MEGAMONDE's ascension as a reliable titan in the motorcycle industry
In the heart of West Africa, Côte d'Ivoire stands as a testament to the growing African motorcycle market. This market, currently valued at USD 3.78 billion, is projected to reach USD 6.38 billion by 2033, growing at a CAGR of 5.97%. The majority of motorcycles on the continent, including Côte d'Ivoire, still rely on internal combustion engines (ICE) due to infrastructural and economic realities. However, the electric motorcycle segment is the fastest-growing propulsion type, expanding at a CAGR of 34.7%, driven by government incentives, environmental concerns, and lower battery costs[1].
Among the notable players in this market is MEGAMONDE-CI, a distributor and seller of motorcycles tailored to the local market's needs. Nasser BASMA, the Executive Chairman of MEGAMONDE HOLDING and CEO of MEGAMONDE-CI, is at the helm of this enterprise. His vision for MEGAMONDE-CI is to become the leading name in sustainable mobility across West Africa.
MEGAMONDE-CI brings structure and professionalism to the Côte d'Ivoire motorcycle sector, offering high-quality, certified motorcycles and ensuring reliable after-sales service. The company's operations span across Côte d'Ivoire, Benin, Hong Kong, and beyond. In Côte d'Ivoire, motorcycles are essential for daily movement, especially in secondary cities and rural areas. MEGAMONDE-CI caters to this demand, offering motorcycles that are durable, fuel-efficient, easy to maintain, and competitively priced.
MEGAMONDE-CI's in-house brand, CITI, is designed specifically for the West African market. Each CITI model is assembled with care and tested to match the road conditions of Côte d'Ivoire and surrounding countries. MEGAMONDE-CI also offers training programs for technicians and mechanics to improve service quality, ensuring long-term maintenance quality.
MEGAMONDE-CI's commitment to the local market extends beyond sales. The company aims to continue investing in people by training local talent, supporting entrepreneurship, and working closely with government partners to improve industry standards. This approach creates jobs, supports local entrepreneurship, and offers long-term technical solutions.
The challenges in the Côte d'Ivoire motorcycle market include imported motorcycles without proper quality control, inconsistent spare parts, and safety standards needing strengthening. MEGAMONDE-CI addresses these issues by providing genuine parts and tools to local mechanics, ensuring the quality of their work, and offering high-quality vehicles and spare parts in the Côte d'Ivoire market.
MEGAMONDE-CI has exclusive representation of renowned global brands like Honda, Vespa, and Piaggio. Plans for MEGAMONDE in Côte d'Ivoire include expanding dealer and service networks, increasing local assembly capacity, and introducing more fuel-efficient and possibly electric models. The company has been contributing to the development of Côte d'Ivoire's motorcycle sector since 2019.
Furthermore, MEGAMONDE provides flexible supply options and business-to-business partnerships for small businesses, contributing to the growth and sustainability of the local economy. MEGAMONDE-CI's in-house brand CITI is developed in partnership with major Chinese manufacturers, ensuring the quality and affordability of their products.
In summary, MEGAMONDE-CI stands out in the Côte d'Ivoire motorcycle market by effectively serving the local market’s predominant demand for affordable, small-engine motorcycles and potentially positioning for growth in the electric segment. The company's commitment to quality, training, and local development sets it apart as a leader in sustainable mobility in Côte d'Ivoire and beyond.
[1] Market Research Report on African Motorcycle Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026) - ResearchAndMarkets.com. (n.d.). Retrieved October 22, 2022, from https://www.prnewswire.com/news-releases/market-research-report-on-african-motorcycle-market---growth-trends-covid-19-impact-and-forecasts-2021---2026---researchandmarketscom-301355591.html
- To ensure the sustainability of MEGAMONDE-CI's operations, Nasser BASMA, the company's CEO, is exploring opportunities in the expanding electric motorcycle segment, which is growing at a CAGR of 34.7% in the African market.
- Beyond finance and business, MEGAMONDE-CI is also investing in the health and well-being of its local communities by offering training programs for technicians and mechanics, and by working closely with government partners to improve industry standards, thus creating jobs and supporting entrepreneurship.
