Visa’s New Advisory Service Accelerates Stablecoin Adoption for Global Payments
Visa has launched a new advisory service to help businesses adopt stablecoins. The Stablecoins Advisory Practice, run through Visa Consulting & Analytics, will guide banks, fintechs, and other institutions in using digital currencies for payments. The move comes as Visa expands its stablecoin-linked card programmes and settlement pilots worldwide.
The advisory service offers tailored support for institutions exploring stablecoin use. Clients receive training, strategy planning, and technology integration assistance. Visa’s team also evaluates use cases and provides regulatory insights to ensure compliance.
Visa has already partnered with firms like Aquanow for cross-border settlements in the CEMEA region. Major banks, including ING and Bank of America, are testing Visa’s USDC settlement pilot. Other participants, such as Navy Federal, Pathward, and VyStar, are also examining stablecoin opportunities for their members.
The company’s consulting arm helps design pilots, model liquidity impacts, and develop wallet integrations. It also assists in creating go-to-market strategies for stablecoin-based payment products. Visa’s goal is to enable faster, lower-cost cross-border transactions and client-facing solutions.
To further support adoption, Visa has introduced a new course at Visa University. The programme focuses on stablecoin trends and infrastructure, aiming to educate institutions on the evolving digital payment landscape.
Visa’s advisory practice and partnerships signal a push to expand stablecoin use in global payments. The service provides institutions with the tools to navigate regulations and integrate digital currencies. Over 130 stablecoin-linked card programmes are already active across more than 40 countries, with further growth expected.
