Viral AI-created ending for the film Raanjhanaa splits online opinion: 'Could've been better...' | Watch
In a surprising turn of events, director Aanand L Rai has expressed his disapproval of the AI-altered ending of his film "Raanjhanaa" in its Tamil Nadu re-release. The new ending, which gives the film a happy ending instead of the original tragic one, has sparked controversy, with Rai viewing it as an unethical alteration that distorts the original story and disrespects the creative work behind it.
Rai, known for his commitment to storytelling, strongly disapproved of the new ending, created without his knowledge or consent. He emphasized that the film belongs to the tragedy genre, which has a specific emotional impact that cannot simply be erased by rewriting the ending. He stated, “You can't just say, ‘Let’s change the ending, now no one dies, and everyone lives happily.’ That’s not how stories are told.”
Neither Rai nor the lead actors approved of this change, according to reports, and it undermines the film's intention and emotional authenticity. The film's producer, Eros International, holds full rights over the film content and has defended the creative choice, responding respectfully to Rai's concerns but maintaining their legal position and creative intent.
Meanwhile, the internet is divided on the AI edit, with some users feeling it brought them happiness and others finding it creepy and lacking a happy ending. Some users also pointed out that Kundan was resurrected in the AI edit because a spiritual sequel 'Tere Ishk Mein' starring Dhanush and Kriti Sanon is scheduled to come out later this year.
Elsewhere in the world of cinema, the film 'Dhadak 2' starring Siddhant Chaturvedi-Tripti Dimri has received a lukewarm response at the box office. In a different development, Aamir Khan has chosen YouTube over OTT for a new project, but it remains unclear if the math is in his favor.
In the realm of sports, Divya Deshmukh's World Cup win could reshape India's sports endorsement playbook, as brands scramble to associate themselves with the rising star. One user criticized the AI edit for losing poetic sense, while some felt good watching the new ending of the film.
However, the most significant takeaway from these events is the ongoing debate about the role of AI in storytelling and the importance of preserving the integrity of original works. As technology continues to evolve, these discussions will undoubtedly become more prevalent, shaping the future of cinema and storytelling.
Finance experts are closely monitoring the impact of the AI-edited ending of "Raanjhanaa" on its box office performance. The controversy has sparked debates on social media about the ethics of modifying a story without creators' consent.
Some DeFi platforms are exploring the potential of blockbuster movies like "Dhadak 2" for NFT development, enabling fans to own digital assets tied to the film's characters and scenes. In entertainment circles, discussions around the use of AI in storytelling and the preservation of original works are gaining traction.
The ongoing reevaluation of the role of AI in the creation, distribution, and consumption of entertainment is a hot topic in both finance and social media spheres. This debate highlights the need for clearer guidelines in the industry to maintain the integrity of original works while embracing technological advancements.
