Vietnam's SoBanHang raises $3.8M to digitise micro-businesses across the region
Vietnamese startup SoBanHang has secured $3.8 million in a pre-Series A funding round. The company, founded in 2021 by brothers Hai Long Bui and Hai Nam Bui, helps small businesses digitise their daily operations. Investors see strong potential in its mission to modernise Vietnam’s under-digitised micro-business sector. The latest funding round included contributions from Hong Leong Bank, which invested $2 million. OSK-SBI Venture Partners added another $1.5 million. Existing backers FEBE Ventures and Antler also joined the round.
SoBanHang previously raised $4 million in seed funding in 2021. The new capital will support product development and expansion across the region. Recently, the company partnered with Shinhan Bank to launch Shinhan Store, an integrated platform for small business owners.
Vietnam’s micro-business segment remains largely under-digitised. SoBanHang aims to bridge this gap by offering tools tailored for family-run shops and micro-merchants. The funding brings SoBanHang’s total raised to at least $7.8 million. The company plans to use the funds to grow its platform and reach more small businesses. Expansion efforts will focus on strengthening its presence in Vietnam and beyond.
