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Vegan Butchery Opens in Germany, Sparking Debate Over Meat Names

The vegan store uses familiar meat names to encourage plant-based trials. Critics worry it misleads consumers and exploits meat's reputation.

This is a collage picture of meat placed in plate.
This is a collage picture of meat placed in plate.

Butchers criticize first 'vegan butcher shop' in Southwest Germany - Vegan Butchery Opens in Germany, Sparking Debate Over Meat Names

A first-of-its-kind 'Vegan Butchery' opened in Baden-Württemberg on Saturday, October 18. The store offers over 100 meat substitute products with traditional meat names, sparking debate among consumers and industry professionals.

Nils Steiger, a founder of 'The Vegan Butchery', defends the use of traditional meat names like 'No Sausage' and 'No Goulash'. He argues that the term 'sausage' applies to any product with a similar texture and taste, regardless of its ingredients. Steiger aims to encourage more people to try plant-based alternatives.

Joachim Lederer, the state guild master, expresses concern about this approach. He believes consumers might be misled into expecting real meat from these vegan products. The state guild association for butchers has criticised the vegan butchery, accusing it of deceiving customers and benefiting from meat's reputation without contributing to its production.

The 'Vegan Butchery' in Baden-Württemberg continues to operate, offering a wide range of meat-free products with familiar names. While some appreciate the innovative approach, others argue it causes confusion among consumers. The debate surrounding the store's practices remains ongoing.

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