US Open champion Carlos Alcaraz solidifies partnership deal with BMW following his triumphant victory.
In a remarkable turn of events, Spanish tennis sensation Carlos Alcaraz has once again made history, climbing to the top of the ATP rankings following his victory at the US Open earlier this month. This achievement marks a significant milestone in Alcaraz's career, making him the youngest world No. 1 in ATP history, a title previously held by the legendary Roger Federer.
Alcaraz's rise to the top has not gone unnoticed by BMW, a company with a long-standing history in the world of tennis. BMW has been supporting top-level tennis tournaments for nearly four decades, and their commitment to the sport continues to grow.
The partnership between Alcaraz and BMW began in June 2022, before his first Grand Slam title. BMW was quick to recognise the young player's passion for sport and pursuit of excellence, values that resonate deeply with their own. Alcaraz, in turn, expressed his gratitude for BMW's support, stating that their values are consistent with his own.
BMW has been a sponsor of several prestigious tennis events, including the ATP Masters 1000 events in Indian Wells and Rome, as well as the ATP 500 indoor tournament in Vienna. The BMW Open in Munich, one of the longest-standing partnerships in professional tennis, was upgraded to ATP 500 status in 2024.
The continuation of the partnership with Alcaraz shows BMW's intent to stay visible in tennis. BMW's early support allowed Alcaraz to front campaigns for their electric cars before his career took off, a testament to the company's forward-thinking approach.
By the age of 22, Alcaraz has collected six Grand Slam titles, joining an exclusive club of tennis greats that includes Björn Borg and Rafael Nadal. Alcaraz achieved this feat at 22 years and 125 days, making him the fastest to reach this milestone among this elite group.
BMW is delighted to continue its journey with Carlos Alcaraz. Uwe Dreher, Vice President Marketing of BMW Europe, expressed his excitement, stating that the partnership is a testament to BMW's commitment to supporting young talent and fostering excellence in sports.
As Alcaraz continues to make waves in the tennis world, it's clear that his partnership with BMW is set to be a successful and enduring one. With shared values and a mutual respect, the future looks bright for both parties.
