Upon completion of five hours of chair viewing, Marvel anticipates that you'll endure an eight-hour spectacle of Wolverine's breathing
Marvel has taken a unique approach to promotion with the release of an 8.5-hour video featuring Hugh Jackman's iconic character, Wolverine, performing a deep breathing exercise. The video, simply titled "Wolverine Breathing Exercise," was shared on Marvel's official YouTube channel.
In this video, Jackman's Wolverine can be seen and heard audibly breathing for over eight hours, offering a rare glimpse into the character's tranquil side. The video also includes a nod to classic Wolverine comic art around the halfway mark.
Interestingly, the video does not feature any chairs and Wolverine showcases his claws only once. It's worth noting that the video is not recommended as a stress reliever for Justin Baldoni, suggesting it may not be suitable for everyone.
The video's style is reminiscent of Marvel's 10-hour video of Agatha All Along's dreamy, witchy beach house, offering a calming ambiance for viewers seeking stress relief. However, unlike the usual high-energy trailers or livestream events, this video stands out as a unique promotional tool.
While the viewership of the "Wolverine Breathing Exercise" video is yet to be reported, it has garnered significant attention and appears to have performed well compared to other Marvel trailers and livestreams. It seems to have been a successful low-key promotional strategy for the upcoming Deadpool and Wolverine series on Disney+.
It remains to be seen if eight-plus hours of Wolverine's deep breathing and unbroken eye contact will meet the same level of success as more traditional promotional methods. But for now, it's clear that this unconventional approach has captured the imagination of Marvel fans.
For those seeking more news on upcoming Marvel releases, Star Wars, Star Trek, the future of the DC Universe on film and TV, and the future of Doctor Who, io9 is a great resource.
[1] Source: Marvel's official YouTube channel and various news outlets covering the release of the "Wolverine Breathing Exercise" video.
- The unusual "Wolverine Breathing Exercise" video, demonstrating Hugh Jackman's character in a tranquil state, has been shared on io9 as an upcoming Marvel release to watch out for.
- This lengthy video, innovative in its approach to marketing, combines technology with entertainment, making it an exciting example for industry-related discussions on sites like Gizmodo's Movies-and-TV section.
- As we anticipate the future of Marvel's characters on streaming platforms such as Disney+, the success of the "Wolverine Breathing Exercise" video can be further analyzed in light of the evolving trends in movies and entertainment.
