Unveiling of Exaggeratedly Amusing "The Naked Gun" Promotions, but Anticipated Second Season of "Wednesday" Intensifies Entertainment with More Provocative Billboards
The second season of Jenna Ortega's acclaimed Addams Family-based series, "Wednesday", has taken the streaming world by storm, and its advertising campaign is no exception. The quirky and gothic themes of the show are beautifully encapsulated in the multi-brand collaboration campaign, which has been capturing the attention of potential viewers along highways and in urban areas.
One of the standout aspects of the campaign is the partnership between the show and Cheetos. Thing, the disembodied hand from the series, has been enlisted as Cheetos' "spokeshand" in a campaign that seamlessly blends macabre humor with product integration. This partnership has resulted in the launch of a limited edition of “Flamin’ Hot Fiery Skulls” snacks and immersive out-of-home advertising, where Thing breaks out of LED billboards in Times Square and interacts with other brand ads.
Jenna Ortega's Wednesday Addams and Emma Myers' Enid Sinclair, Wednesday's polar opposite roommate, are prominently featured on the billboards. Wednesday is depicted on a black billboard, while Enid makes a heart with her fingers on a pink billboard. These billboards, designed to be eye-catching, have been praised by fans on Instagram, with many expressing their love for the advertising campaign.
Netflix has also employed a strategic two-part release schedule for season 2, with the first four episodes already available for streaming and the final four episodes set to drop on Wednesday, September 3. This strategy aims to maintain viewer anticipation and extend engagement over several weeks, boosting cultural buzz and marketing momentum.
The second season of "Wednesday" leans more into the horror genre, offering a thrilling and suspenseful viewing experience for fans. While the marketing for The Naked Gun, a movie currently in theaters, included ironic billboards, the billboards for "Wednesday" Season 2 are designed to attract the attention of potential viewers in a similar, yet unique, manner.
Wednesday Season 2 has already been hailed as one of the best shows to binge on Netflix, and with its innovative advertising campaign, it's no wonder that fans are eagerly awaiting its return.
