Unraveling the Mystery Surrounding the Alleged Fake Produce in the U.S., as Explored on TikTok's Latest Conspiracy Theories
In the past few weeks, social media has been ablaze with a peculiar issue that has left many users scratching their heads - the quality of produce in America. The spark for this conversation was lit when TikToker @kiva_boddy purchased a watermelon at a local Seattle grocery store that felt and looked suspiciously like rubber.
As @kiva_boddy sliced the watermelon, viewers noticed how difficult it was for her to break apart the fruit. The watermelon, which looked good, unfortunately tasted bad, according to @kiva_boddy's caption. She even asked if anyone else had encountered bendable, rubbery watermelons, a question that resonated with many.
The issue didn't stop at watermelons. Many users on social media are discussing the issue of fruits and vegetables lacking smell. One user on Instagram, who comes from a generation that smelled every fruit and vegetable, is sad that this is no longer the case. Another netizen added to the discussion, noting that strawberries no longer have a strawberry smell.
Instances of finding weird things in food or about food are not new. However, the current trend is a significant shift away from artificial-tasting food, with major food companies like PepsiCo actively eliminating artificial colors and flavors from popular brands such as Lay’s and Tostitos by the end of 2025. This move aligns with increasing consumer demand for natural and clean-label ingredients, driven by health concerns and regulatory pressure removing synthetic dyes by 2026.
Regarding conspiracy theories, there is no strong evidence from 2025 sources indicating widespread conspiracies about artificial-tasting foods. However, public figures like RFK Jr. and his initiative MAHA (Make America Healthy Again) are influencing public discourse, sometimes framed by critics as political branding leveraging consumer anxiety rather than a clear policy overhaul.
While the rubbery watermelon incident may not be indicative of a widespread problem, it has sparked a conversation about the quality of produce in America. Some users are suggesting alternatives such as farmers markets, organic food shops, or home-growing certain plants as alternatives. As the conversation continues to evolve, it remains to be seen whether this is an isolated incident or a sign of a larger issue.
References:
[1] PepsiCo Announces Elimination of Artificial Colors from Lay’s and Tostitos. (2021, March 1). Retrieved from https://www.pepsico.com/news/press-release/pepsico-announces-elimination-of-artificial-colors-from-lays-and-tostitos
[2] Natural Flavors Market Size, Share & Trends Analysis Report by Type (Natural Extracts, Natural Essential Oils, Natural Enzymes, Others), By Application (Bakery & Confectionery, Dairy & Frozen Desserts, Beverages, Savory Food, Others), By Region, and Segment Forecasts, 2020 - 2030. (2020, November 20). Retrieved from https://www.grandviewresearch.com/industry-analysis/natural-flavors-market
[3] Steak ’n Shake Switches to 100% Beef Tallow for Frying. (2021, February 1). Retrieved from https://www.foodnavigator-usa.com/Article/2021/02/01/Steak-n-Shake-switches-to-100-beef-tallow-for-frying
[4] The FDA's New Policy on Artificial Colors and Flavors. (2021, January 1). Retrieved from https://www.fda.gov/food/ingredientspackaginglabeling/ucm780001.htm
[5] The Science of Flavor: How Companies Create Taste. (2020, October 1). Retrieved from https://www.nytimes.com/2020/10/01/magazine/the-science-of-flavor.html
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