Unprecedented Success of No Tippy Tappy Football by Checkd Media
Sports content provider Checkd Media has seen a surge of views for the second season of "No Tippy Tappy Football with Sam Allardyce." The popular William Hill-sponsored show has garnered over 750,000 short-form views across various social media platforms during its first five episodes in the current season.
The show, which previously gained traction on Checkd's Footy Accumulators social channels, generated 4.63 million impressions in early 2023-24 and nearly 350,000 YouTube views. Renowned guests, such as Jermain Defoe, Steve Bruce, and Alan Stubbs, have featured on the show, with the latter's episode reigning as a highlight in Scotland due to Alan Stubbs' reminisces about Old Firm derbies while chatting with stand-in host Tim Sherwood.
Former Spurs and England star Les Ferdinand appeared as the latest guest in a recent episode, which aired on YouTube and traditional audio channels last weekend. Upcoming guests for the remainder of the season are expected to provide exclusive insights, opinions, and anecdotes, with former football manager Simon Grayson confirmed as a notable guest.
The show's discussions, hosted by Sam Allardyce and others, have generated significant interest among football fans, leading to a spike in bets for William Hill. Daryl West, Head of Sponsorship, Social, and PR at William Hill, expresses enthusiasm for the show's return, anticipating more positive results in the future.
Will Tyrrell, Director of UK Media at Checkd Media, is pleased with the success of the first season of "No Tippy Tappy Football with Sam Allardyce" and the strong start to the second season. In an interview, he stated that the show aims to create open, honest, and engaging discussions with football's top names, attracting a diverse range of guests and generating waves both on social media and traditional media platforms. The support of William Hill in these efforts is greatly appreciated, according to Tyrrell.
The second season of "No Tippy Tappy Football with Sam Allardyce" has witnessed a rise in views, particularly on YouTube, as it attracts prominent football figures like Les Ferdinand and Simon Grayson to share exclusive insights, opinions, and anecdotes. This show, airing on both YouTube and traditional audio channels, has garnered attention from European-leagues football fans, generating significant interest and even prompting increased bets on William Hill.
