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In an exciting turn of events, the iconic Barbie doll is set to join the Playmobil universe next year, as part of a global licensing partnership announced by Mattel and Playmobil [3]. The blue-skirted, roller-skating Barbie figure will be a welcome addition to children's bedrooms, possibly sharing the spotlight with Playmobil's best-selling figure, Martin Luther.
While Barbie's arrival is official, there seems to be no current plans for a Martin Luther-Barbie collaboration or the introduction of a Taylor Swift Playmobil figure. Despite the interest expressed by Playmobil's CEO, Bahri Kurter, in having Taylor Swift represented as a Playmobil figure in the past, no specific information about her figure's release has been confirmed [1].
The popularity of Martin Luther's Playmobil figure, hailing from the Protestant Franconia region, is evident in the over 1.2 million units sold so far. This figure has proven to be a profitable venture for the company, outperforming any potential sales of the upcoming Barbie figure.
Interestingly, the depiction of Barbie as a plastic figure in the Playmobil world mirrors the portrayal seen in Hollywood movies. Barbie will be sporting a pink pair of roller skates and a blue skirt adorned with a little dog, adding a playful touch to her classic image.
Despite the anticipation surrounding Barbie's entry into the Playmobil world, it's clear that Martin Luther's figure continues to reign supreme. While Barbie is expected to be a new hit, she has yet to surpass the sales of Martin Luther's figure.
As we eagerly await further updates on potential collaborations and sales figures, one thing is certain - the world of Playmobil is about to get a whole lot more colourful.
[1] Kurter, B. (n.d.). Interview with Bahri Kurter. Retrieved from https://www.playmobil.com/en-us/about-us/news/interview-with-bahri-kurter/
[3] Mattel and Playmobil Announce Global Licensing Partnership. (2022, March 1). Retrieved from https://www.prnewswire.com/news-releases/mattel-and-playmobil-announce-global-licensing-partnership-866107666.html
