Universal Music Group welcomes Ghanaian dancehall artist Stonebwoy to its roster.
Renowned Ghanaian musician Stonebwoy, born Livingstone Etse Satekla, has joined the global Def Jam artist family, expanding his reach across Africa and the United States. With 0207 Def Jam supporting in the U.K., UMG's subsidiary labels Def Jam Recordings in the U.S., Def Jam Africa for Africa, and 0207 Def Jam in the U.K., Stonebwoy aims to bring his eclectic sound to diverse audiences worldwide.
Def Jam Africa will spearhead Stonebwoy's music across Africa, while Def Jam Recordings will oversee his releases in the U.S. The partnership reflects UMG's commitment to promoting Ghanaian music culture and introducing Stonebwoy's unique style to international audiences.
Stonebwoy, a prolific African artist, has been a trailblazer in the music industry since 2012. He has garnered numerous accolades, including the prestigious Best International Act: Africa at the BET Awards, Artiste of the Year at the Ghana Music Awards, and two Billboard plaques, solidifying his status as a continental heavyweight.
Marking his debut with Def Jam, Stonebwoy will release his upcoming single, 'Therapy,' on May 3, accompanied by a video shot in Ghana. The track, a love song with a driving beat and infectious rhythms, promises to set dance floors alight worldwide. 'Therapy' is slated as the lead single for Stonebwoy's upcoming album set for release in mid-2022.
The signing with Def Jam Recordings, renowned for housing some of the biggest names in hip-hop, Afrobeats, and trap, marks an exciting new chapter for Stonebwoy's career. Sipho Dlamini, CEO of South Africa & Sub-Saharan Africa at Universal Music, expressed enthusiasm for the addition of yet another African megastar to Def Jam's roster.
Def Jam chairman and CEO Tunji Balogun praised Stonebwoy's musical talent and underscored the strategic importance of African artistes in shaping the global music landscape. Co-Presidents of 0207 Def Jam, Alec & Alex Boateng, voiced excitement about amplifying Stonebwoy's impressive talents and looking forward to collaborative projects.
With social media followings numbering over 7 million, Stonebwoy is one of Africa’s most popular performers. His electrifying touring schedule, spanning the UK to the USA, Australia, Italy, Puerto Rico, and Amsterdam, symbolizes his dedication to his craft and talented passion.
Stonebwoy's success combines his thriving music career with academic achievements, earning a Bachelor's degree in Public Administration and Master's degree in International Relations and Diplomacy. This multidimensional entertainer also engages in advocacy work and road safety campaigns, demonstrating his commitment to public welfare.
Stonebwoy's unique blend of Reggae and Dancehall, infused with local elements, sets him apart on the global music scene. With Def Jam Recordings and Def Jam Africa, his music, and message will reach a wider audience, positioning him as a top African artist poised for international mainstream success.
Youthful entertainer Stonebwoy, with his unique blend of music encompassing Reggae, Dancehall, and local elements, aims to market his talent to diverse global audiences, especially the entertainment-loving youth, through his new partnership with Def Jam Recordings. This strategic move promises to bring Stonebwoy's eclectic sound to international markets, further solidifying his status as a continental heavyweight and potentially making him a household name in the global music scene.
