Unites us through the passion of football
Santander, a leading banking group, is making waves in the world of sports and sustainability. The bank's customers are experiencing the Olympic spirit as Santander gets involved in various initiatives that promote responsible banking practices, sustainability, and the values of the Beautiful Game.
In Brazil, Santander Private Banking is championing sustainable mobility by supporting electric motorcycles. This initiative is part of a broader campaign that sees Santander partnering with Formula 1 driver Carlos Sainz for the bank's Private Banking division.
Football is another area where Santander is making its mark. The bank's sponsorship deals include backing major competitions such as the CONMEBOL Libertadores, UEFA Champions League, and LaLiga. In these partnerships, Santander is using football to convey its purpose and promote the values of the beautiful game.
The CONMEBOL Libertadores, a prestigious football competition, was temporarily postponed due to the Covid-19 pandemic in 2020 but later resumed behind closed doors. Despite the challenges, Santander remained committed to its sponsorship, using the platform to promote climate change initiatives and responsible banking practices.
Lionel Messi, the main actor of Santander's football campaign, embodies the spirit of the Beautiful Game. Messi's values align with Santander's FootballCan strategy, which aims to help create a more diverse, inclusive, and fair society.
Santander's FootballCan strategy is not limited to football. The bank is also backing a start-up called NBN23 in the field of basketball. This partnership is part of Santander's commitment to innovation in sports.
Football has the power to break down barriers, including distance. According to a survey by the Sondea market research institute, 71% of people are happier on the day their team plays, and 80% feel football brings them closer to their loved ones.
Santander's partnership with Spain's Extreme E electric racing team has marked the start of its third year with an Arabian Desert victory. This venture into electric racing demonstrates Santander's commitment to sustainability and innovation.
In all its sponsorship deals, Santander is committed to promoting its values and making a positive impact. Whether it's through football, electric motorcycles, or basketball, Santander is using its platform to make a difference. The bank's initiatives can be followed on social media platforms such as Facebook, Twitter, and Instagram.
