Unidentified Digital Network Targets Advertising Industry's Harmful Practices
In the dynamic world of advertising, first impressions matter. To make a lasting impact, The Change Collective, a group of anonymous individuals, has proposed an innovative solution - the "Welcome Kit." Inspired by the Finnish government's maternity box concept, these kits aim to welcome newcomers to the industry with a blend of practical tools, branded merchandise, and items that reflect company culture and creativity.
Upon joining a new agency, a new employee might receive a Welcome Letter, personally greeting them and sharing the brand's mission and values. This early communication fosters a sense of belonging and alignment.
The Welcome Kit also includes branded merchandise, such as coffee mugs, water bottles, notebooks with creative graphics, or apparel that reflects the agency's style and culture. These items not only give a sense of identity but also instill a sense of pride.
Office supplies tailored for creative work, like notebooks, pens, markers, post-its, and folders, are essential for brainstorming and daily tasks. An Employee Handbook or Orientation Schedule, with important company policies and an itinerary for onboarding, eases the transition and clarifies expectations.
To motivate and connect newcomers to the industry's pulse, Creative Inspirational Items like books on advertising trends, an inspirational quote calendar, or access cards to industry resources are included. Digital Welcome Materials, such as links or QR codes to the company's welcome email series, social media platforms, podcasts, or creative showcases, help establish connections beyond physical items.
Personalized Items, like a mug or notebook with the new hire's name, enhance the feeling of a personal welcome and engagement. Comfort and Wellness Items, like a small desk plant or ergonomic accessories, signal care for the employee's well-being and a supportive work environment.
The proposed Welcome Kits reflect the creative and culture-driven nature of advertising, distinguishing them from more generic corporate welcome kits. Including a mix of tangible and digital resources enables new advertising professionals to quickly integrate, feel valued, and remain inspired from day one.
It is essential to note that these Welcome Kits, created by The Change Collective, are not government-provided welcome boxes like those in Finland. Furthermore, these kits are not intended for expectant mothers but for newcomers in the advertising industry. The foreboding nature of the two ads created by The Change Collective is a reflection of their intention to highlight the challenges and opportunities that await new professionals in the industry.
In conclusion, The Change Collective's Welcome Kits offer a unique and thoughtful approach to welcoming newcomers in the advertising industry, setting the stage for a successful and inspiring career.
While going through the Welcome Kit, a new advertising professional might find digital links to podcasts discussing the latest pop-culture trends, fostering a sense of belonging within the industry. To further engage with this dynamic world, the kit might also include a social media account for the agency, inviting them to join in on entertaining industry discussions and debates.
