Underneath the Threshold: Unveiling the Subterranean Realm
In the heart of India, August 3, 2025, was a day marked by significant events across various sectors.
Political Drama Unfolds
A regional party found itself embroiled in a public spat between two of its MPs. The lady MP branded her male counterpart a "misogynist with ego issues," while the male MP accused his female counterpart of autocratic tantrums and plotting his downfall. The party leadership, observing the situation metaphorically like they were munching popcorn, chose not to intervene.
Aging in India: Challenges and Solutions
On a more serious note, a day-long national conference on "Ageing in India" was organized by the Sankala Foundation, with support from NHRC, NITI Aayog, the Union Ministries of Social Justice & Empowerment, and Health & Family Welfare. The outcome of the conference suggested the potential adoption of a model program like Kerala's Palliative Care for elderly care.
Financial security, digital literacy, long-term care insurance, digital healthcare, and assistive devices and platforms were identified as key areas to integrate the elderly into India's 'silver economy.'
The Future of Personal Care Brands
In the world of business, a personal care brand founder made a shocking prediction that a recently acquired skincare company is likely to cease to exist in the next five years. No additional facts were provided about the bet or the condition under which it was made.
Health Concerns Arising from Screen Time
Doctors are seeing an increased number of patients with eye ailments such as dry eyes, vision problems, and partial vision loss due to excess time spent on screens, particularly among children. According to research, the acceptable amount of screen time per day (on phones, laptops, and other blue light devices) should not exceed 1.5 hours.
Government's Strategic Communication Efforts
In an attempt to guide media headlines, the government is encouraging Ministries to collect and submit "positive stories." Departments such as Rajasthan's Information & Public Relations are focusing on new media platforms alongside traditional approaches to effectively disseminate government schemes and welfare initiatives.
The government appears to be relying more on press releases to guide the national mood due to the perceived unruly nature of social media. At the central government level, strategic communication ecosystems have been established that include engaging international public relations firms to influence media coverage positively, guide narratives, and counter criticism.
[1] Rajasthan government strengthens its online presence for better outreach. (2025). The Indian Express. [2] Delhi government to hire private firm for social media management. (2025). The Times of India. [3] Centre engages global PR firms to shape media coverage. (2025). The Hindu. [4] New roles for media relations and outreach in government organizations. (2025). Business Standard.
- The heated political argument between two Indian MPs, centered around allegations of misogyny and autocracy, has become a popular topic in the general news, influencing public opinion about the state of politics and policy-and-legislation in the country.
- On the economic front, experts are discussing potential solutions for India's aging population, including the integration of the elderly into the 'silver economy' through financial security, digital literacy, long-term care insurance, digital healthcare, and assistive devices and platforms.
- In the business world, the prediction that a recently acquired skincare company may cease to exist within five years has sparked wide debate, raising concerns about the future of personal care brands and the volatility of the subscription-based economy.
- As attention shifts towards health concerns associated with excessive screen time, there is a growing focus on government efforts to regulate screen usage among children, with research suggesting a limit of 1.5 hours per day on phones, laptops, and other blue light devices. Additionally, there are discussions on government's strategic communication policies, including the hiring of private firms for social media management and the engagement of international public relations firms to shape media coverage, guide narratives, and counter criticism.
