UnaFinancial Hits 21.6M Customers as Digital Lending Surges in Emerging Markets
Digital lending platform UnaFinancial has grown rapidly, reaching 21.6 million registered customers by the end of 2025. The company now operates across five key markets, with plans to expand further in regions where mobile banking and fintech adoption are rising.
UnaFinancial has issued over USD 3 billion in loans to date. Its success comes from strong demand, disciplined risk management, and sustainable lending, according to CEO Sergey Sedov. The company focuses on countries with large underbanked populations but solid digital infrastructure, including the Philippines, Uzbekistan, and Kazakhstan.
In 2024, only 12% of adults in the Philippines and Uzbekistan accessed formal loans, compared to 33% in Kazakhstan. These gaps highlight the need for digital lending solutions in such markets. UnaFinancial's five core markets—South Korea, Indonesia, Vietnam, the Philippines, and India—share high mobile penetration and growing fintech use.
The global digital lending market surpassed USD 500 billion in 2025, with the Asia-Pacific region making up 39.4% of the total volume. Projections suggest the market could nearly double to USD 985 billion by 2031. UnaFinancial plans to keep investing in technology and broadening its product range to meet this demand.
Potential expansion targets include Thailand, Malaysia, Bangladesh, and Nigeria—countries with similar economic and digital trends.
UnaFinancial's growth reflects wider trends in digital finance, particularly in regions with limited traditional banking. With 21.6 million customers and a strong presence in high-potential markets, the company is positioned to capitalize on the expanding global lending sector. Further investments in technology and product development will likely support its continued expansion.
