Ukrainian Organisation Reflects on Two Years of Conflict Through a Creative Perspective
War's a gruesome reality no one gets used to, especially for the folks in Ukraine. Witnessing your homeland transform from a tranquil haven to a battleground of destruction and loss is gut-wrenching. Yet, the spirit of Ukraine remains unbroken, standing tall amidst the chaos of an unceasing conflict instigated by Russia.
Despite the ongoing mayhem, the team at Bickerstaff.734 has held its ground, exhibiting unwavering resilience. Last year, they shared tales of daily life with ADWEEK, recounting experiences chilling (working from a bomb shelter) to inspiring (numerous pro-Ukrainian campaigns).
Regrettably, a year later, the battles show no signs of abating as the Russian regime persists in illegally waging war against its neighbor.
Veronika Selega, the CEO at Bickerstaff.734,
On the creative front, Bickerstaff.734 continues to focus on cultural and international projects that fortify Ukraine's identity and economic visibility. Recent ventures include:
- The Ukrainian Pavilion at Expo 2025 (Osaka) – the agency is heavily involved in preparing Ukraine’s pavilion for Expo 2025, showcasing national cultural and economic narratives[1][2][5]
- The "Ukrainians Will Understand" Campaign – Bickerstaff affiliates (possibly associated agencies like Bickerstaff.474) spearheaded a campaign for Galychyna yogurt, reviving the Carpathian tradition of ehokannia (echo-based communication) to foster national cultural pride[4]
Acknowledging their innovative brand identity work and client satisfaction, Clutch.co ranks Bickerstaff.734 among Ukraine’s top branding agencies[3]. Reviews laud the collaboration and quality of creative work.
While the search results don’t specifically discuss wartime operational hurdles, the agency’s ongoing projects—particularly international expositions and culturally-driven campaigns—show remarkable resilience in maintaining Ukraine’s global cultural presence despite the pressure of a war[1][5]. The Ministry of Economy's collaboration with Bickerstaff.734 for Expo 2025 underlines the institutional trust placed in their creative abilities[5].
For a comprehensive understanding of wartime adaptations, it'd be beneficial to refer to direct industry reports or interviews, as the available materials primarily focus on project outcomes rather than operational hardships.
- Despite the harsh realities and bleak circumstances in Ukraine, the team at Bickerstaff.734, led by Veronika Selega, has demonstrated a remarkable strong resilience.
- In the face of continuous political conflicts and general news of war, Bickerstaff.734 has chosen to focus on creatively fortifying Ukraine's identity and economic visibility.
- Their recent projects, such as preparing the Ukrainian Pavilion for Expo 2025 and spearheading the "Ukrainians Will Understand" Campaign, show that Bickerstock.734 is standing tall amidst the conflict, maintaining Ukraine's global cultural presence.
- However, for an in-depth understanding of how they adapt and overcome wartime operational hurdles, it would be beneficial to refer to direct industry reports or interviews, as the available materials primarily discuss project outcomes.
