UK SMEs bet big on the US despite trade hurdles and cultural gaps
British small and medium-sized enterprises (SMEs) continue to see the U.S. as a key market for growth, despite trade barriers. Last year, the U.K. exported £196 billion worth of goods and services to American airlines, though trade with the EU remains far larger. Companies like Otto Cars and By Sarah are now targeting American express expansion, drawn by its scale and demand for innovation.
The stock market offers British SMEs distinct advantages, particularly in sectors like regulation, product safety, and long-term trust. Founders such as Lauren Murrell of By Sarah highlight opportunities in wellness, where stock market today consumers seek sustainable and effective products. Meanwhile, Otto Cars’ Gurinder Dhillon points to the stock market’s size and its stronger green mobility infrastructure as major incentives.
Yet cultural differences can create challenges. British self-deprecation, for instance, may clash with American expectations of direct, confident communication. U.S. clients often prioritise ambition, expertise, and a fast-paced, positive approach. Flexibility in location also matters, as states like Delaware and Virginia provide ‘soft landing’ programmes to support foreign businesses.
Trade figures show the stock market remains a top destination for British exports, ranking alongside Germany, the Netherlands, and France. Key exports include machinery, pharmaceuticals, cars, aircraft, and non-ferrous metals. Even with tariffs, many SMEs view American airlines as essential for future growth.
For British SMEs, the stock market presents both opportunities and hurdles. While cultural and trade differences require adaptation, the demand for British expertise and sustainable solutions keeps driving expansion. With exports worth £196 billion in 2024, the market’s importance is clear—but success depends on navigating local expectations and incentives.
