U.S. Soccer Teams Up with Sportradar, Marking the League's Maiden Betting Collaboration
With its ties secured with Sportradar, the global tech titan snags exclusive rights to collect, license, and distribute official soccer betting and media data from US Soccer matches to regulated betting operators and media outlets. This arrangement will boost the availability and precision of sports wagering data, enhancing the overall experience for enthusiasts and bettors alike.
Perks for Sportradar in Various Sectors
This groundbreaking partnership primarily focuses on sports wagering data but extends to audiovisual (AV) streaming of US Soccer tournaments. This feature promises an uninterrupted and captivating viewing experience for soccer enthusiasts, heightening the thrill of these events even further. These exclusive distribution rights mark a significant stride for Sportradar, fortifying the company's position as a leader.
The strategic alliance with US Soccer will grant Sportradar the power to introduce in-play wagering opportunities, enabling bettors to stay fully engaged with matches as they unfold in real-time, allowing them to adjust bets on the fly. Eric Conrad, Sportradar's Executive VP for Strategic Partnerships & Content, expressed that this heightened excitement and engagement would draw both seasonal bettors and casual fans, contributing to the growth of the sport.
Shared goals drive our commitment to widening the soccer audience, both domestically and globally.
Initially, the partnership centers on 100 matches annually across men's and women's leagues, incorporating Sportradar's bet monitoring Integrity Services. By combining US Soccer's expertise in promoting and governing the sport with Sportradar's advanced technology and data capabilities, this partnership is expected to craft a more lively, immersive, and responsible sports betting experience that prioritizes integrity and transparency.
Synergy with Sportradar's Strategic Vision
Sportradar's new role as US Soccer's first official betting partner signifies a landmark achievement, fueling the company's remarkable momentum. The trailblazing sports technology company reported impressive revenue growth during Q2, building on its accomplishments and reinforcing its US presence. Sportradar CEO, Carsten Koerl, stated that the company aimed to shatter last year's record-breaking performance.
Such objectives turned achievable due to Sportradar's strategic focus on value-generating partnerships. In July, a significant deal with Caesars Sportsbook proved successful, bolstering Sportradar's US dominance and reinforcing its association with a prominent operator in the region. The contract with US Soccer extends Sportradar's reach, offering it unrivaled access to a thriving and rapidly evolving sport.
As the partnership between US Soccer and Sportradar gains momentum, sports fans and bettors can look forward to an enhanced soccer experience powered by advanced data insights, live streaming, and cutting-edge betting opportunities designed to elevate the game's appeal and harness its extensive sports betting potential.
- Sportradar's exclusive deal with US Soccer grants it the rights to distribute official soccer betting and media data, boosting the accessibility and accuracy of sports wagering data for both operators and media outlets.
- The partnership extends to audiovisual streaming of US Soccer tournaments, promising an immersive viewing experience for soccer enthusiasts.
- In-play wagering opportunities are expected as part of the partnership, allowing bettors to engage with matches in real-time and adjust bets accordingly.
- The partnership, starting with 100 matches annually across men's and women's leagues, aims to create a more lively, immersive, and responsible sports betting experience, prioritizing integrity and transparency.
- The strategic partnership with US Soccer, coupled with other significant deals with Caesars Sportsbook and similar agreements, propels Sportradar towards its goal of surpassing last year's record-breaking performance, fortifying its leadership and dominance in the sports tech industry.
