Latest Sports Betting Updates 🔥 Creative Commons Photo by Greenstrat via Wikimedia Commons
Quick Recap
- DraftKings and Underdog are seeking licences for sports betting
- BetMGM and bet365 announce partnerships in various states
- Underdog Sportsbook is currently operational only in North Carolina
Two betting operators submit application for sports wagering authorization in Missouri
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In the News
- NFL and Genius Sports Partnership 🏈💼: In a move that extends through the end of the 2029 season, the National Football League (NFL) has renewed its partnership with Genius Sports. Genius Sports now serves as the exclusive distributor of the NFL's real-time play-by-play statistics, proprietary Next Gen Stats (NGS) data, and official sports betting data feed. The partnership also includes the distribution of low-latency live feeds to bookmakers and collaboration on integrity services[2].
- Top Operators 🏆: BetMGM, Caesars, and bet365 are among the established traditional sports betting sites and apps in the US, offering diverse betting markets across multiple sports[1][3][4]. Newer players like Fanatics and DraftKings, known for their daily fantasy sports (DFS) offerings, are also making their mark[4][5]. Competitive platforms such as ESPN BET and FanDuel are also popular choices in the market[4][5].
- State-by-State Licensing 🗺️: Sports betting is legal in many US states, but regulations differ significantly among regions. Operators must apply for licenses in each state where they wish to operate, resulting in uneven availability across the country[3][4]. Additionally, social sportsbooks like SportsMillions, Legendz, and Fliff provide alternatives in states where traditional sports betting is restricted[3].
- Expansion of Sports Betting 🎉🌐: The growth of legal sports betting across more US states is accelerating, with new partnerships and licensing applications being pursued by various operators[4][5]. Despite the lack of detailed reports on current license applications as of June 12, 2025, the sports betting expansion plan is well-underway.
Michael Savio discusses the expanding online sports betting landscape, noting that established brands like BetMGM, Caesars, and bet365 are operating alongside newer players such as DraftKings and Fanatics. He underscores the importance of state-by-state licensing, citing the operational differences in various regions, while also acknowledging the presence of alternatives like social sportsbooks in restricted states. Furthermore, Savio highlights the ongoing partnerships in the industry, mentioning a significant NFL-Genius Sports collaboration that extends through the 2029 season, positioning them as an exclusive distributor of NFL data to bookmakers.
