Twenty exceptional marketing endeavors in the realm of advertisement that sparked envy among professionals in the year 2020
The year 2020 began with a creative flair, as the Super Bowl marked the opening of the creative season. Among the various advertisements that graced the screens, one stood out – the commercial featuring Bill Murray, produced by the renowned creative agency, Highdive.
However, the events of 2020 quickly highlighted the importance of addressing social and racial issues, with the loss of many Black lives becoming a significant concern. The senseless killings of George Floyd and Breonna Taylor were high-profile instances of violence against Black lives, and they were part of a larger pattern of loss that occurred throughout the year.
Despite the global turmoil, the ad that starred Bill Murray did not disappoint. It appeared to come out of nowhere, bringing a moment of unexpected joy to viewers. Many people who didn't work on the ad were high-fiving, a testament to its impact.
The pandemic, another major event of 2020, overshadowed the importance of advertising and marketing, making creativity seem like a minor concern. Yet, in the midst of this crisis, the ad that starred Bill Murray served as a reminder of the power of creativity to bring people together and provide a moment of respite.
In conclusion, while 2020 was a year marked by significant events beyond advertising, the Super Bowl commercial featuring Bill Murray stands as a beacon of creativity that brought joy and unity in a time of turmoil. The ad, created by Highdive, serves as a testament to the enduring power of creativity, even in the face of adversity.
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