Try these 27 beauty products from Latino-owned brands right away:
Hey diddy ho, welcome fellow beauty enthusiasts! This list of rad, Latinx-owned beauty brands will have your skin and beauty game on fleek. Check out these fabulous finds, hand-picked by our editors. These recommendations aren't just samples, oh no, they've earned their spot because they slay!
- A Treslúce Beauty lip scrub - Slough away those dead skin cells and get a soft AF pout with this superb shea butter lip scrub. Founded by singer Becky G, Treslúce Beauty slays the game with high-performing, vegan-friendly, cruelty-free, and consciously formulated goodies that celebrate Latinx heritage and culture. Boo-yeah!
Promising review: "I'm in luuurve with this scrub, it's more bae than my ex!💔💄💕"
Get it from Treslúce Beauty for just $14.
- A Valdé lip set - Step up your beauty ritual game with this fierce armor vessel lipstick set that's fit for the Mother of Dragons herself. The refillable lip product, carrying case, and protective pouch with magnetic closure make this set so lit, you'll feel ready to conquer the universe. Valdé was founded by Margarita Arriagada, who believes lipstick ain't just another piece of beauty routine, but a powerful tradition passed down through generations, projecting confidence and self-possession.
Promising review: "The armor is heart-stoppingly amazing! The lipstick in Resilience is the 'my lips but better' shade of my dreams!🔥"
Get it from Valdé for $199 (and it comes in three armor colors, 11 lipstick shades or balm options).
- Dominique Cosmetics full coverage concealer - Brighten up those peepers! This concealer features a depuffing formula that'll wake you up and keep those tired eyes looking fresh. Dominique Cosmetics - founded by Latina beauty influencer Christen Dominique - wants to help you embrace your inner beauty, promoting positivity and self-love while offering beauty products that make you look fabulous.
Promising review: "Fav concealer I've ever tried! It's so bomb! The shade Frappuccino matches my skin tone perfectly and delivers medium to full coverage without caking up. It's so easy to blend and looks super natural 🎉🙌"
Get it from Dominique Cosmetics for $26 (and it's available in 17 shades).
- Vamigas cleanser - Get your bod ready for some wash n' go action with this prickly pear, açaí, chia, and Omega-3 packed cleanser that gently cleanses your skin and removes makeup. Vamigas, a minimalist green beauty line,connects Latine people to their roots with ingredients inspired by their heritage.
Get it from Vamigas for just $25.
- Glamlite eyeshadow palette - Frosted Flakes meet bold and glitter shades in this Getting Litty palette! With 15 shades to choose from, you'll be slaying those peepers in no time. Glamlite, a brand founded by Caribbean immigrant Gisselle, is the safe space for all beauty lovers featuring versatile products that offer bold shades and fierce looks.
Get it from Glamlite for $35.
- Honey Baby Naturals styling creme - Say goodbye to flat, boring hair and hello to fabulously moisturized locks! This wash n' go essential - infused with lemongrass and almond oil - is perfect for all hair textures. Honey Baby Naturals is the first Latina-owned hair and skincare line for naturals sold in major retailers, offering quality products for adults and kids that celebrate "miel" (Spanish for honey).
Get it from Honey Baby Naturals for just $10.99
- Reina Rebelde liquid eyeliner - Flaunt those peepers in style with this on-point liquid eyeliner that'll make sure your eyes 💥️ steal the show! Reina Rebelde - founded by Regina Merson - is a Latina-owned cruelty-free makeup brand offering versatile products with bold shades to create numerous glamorous and fierce looks.
Promising review: "This is my go-to liquid liner! It doesn't budge, smudge, or fade. It's super long-lasting and super pigmented. The applicator is rad AF and makes it easy peasy to create fun graphic liner designs! I even used it for Halloween and didn't have to touch up or reapply anything the whole night."Karissa G. 👩🎨💖💖💖
Get it from Reina Rebelde for just $17.
- Lights Lacquer lavender nail polish - Slay those nails with this gorgeously pigmented lavender polish perfect for sunny days or just for showing off those cute fingers while flipping through your latest #BookTok rec. Lights Lacquer crafts vibrant vegan and cruelty-free nail polish shades inspired by artistry, nostalgia, and heritage. Kathleen Fuentes, beauty Youtuber and Influencer, personally creates each polish with love.
Promising review: "Omg I am SO obsessed with this polish!! It's so amazing! The jelly quality is so unique and looks insane in one, two, or three coats. It's actually shocking how long it lasts too! I bought this for my mom, and she is stoked about how long it lasts too! If I'm careful, I can rock this mani for two weeks no problem! The brush is perfect, and the price point is on point too! I'm already eyeing more shades so I can replace all my current polishes with Lights Lacquer! Hope they never stop making this shade! 💕💕💕💕💕"
Get it from Lights Lacquer for just $11.
- Orlando Pita Play leave-in conditioner - Give your tresses the love they deserve with this hydrating leave-in conditioner that's perfect for all hair types. This magical potion - created by Cuban-born hairdresser Orlando Pita - has a tip especially for fine-haired folks: if you've got thin strands, use this instead of an in-shower conditioner. If you're rocking thicker hair, give your locks a little extra TLC with a bonus conditioning step.
Promising review: "This leave-in is, like, AMAZEBALLS! I have thin wavy hair, and this stuff seriously adds shine, smooths frizz, and makes my hair feel silky without weighing it down or making it feel flat. If you've got thicker hair, use this as an additional conditioning step. If you've got thin hair, use it instead of an in-shower conditioner - it's game-changing!" - mac
Get it from Amazon for just $17.
- Tata Harper luxury eye cream - Say goodbye to fine lines, wrinkles, and tired eyes with this premium formula. Tata Harper, founded by Colombian founders Tata and Henry Harper, creates non-toxic, high-performing natural beauty products that highlight the power of botanicals to enhance your skin's natural beauty.
Promising review: "An all-around awesome daytime eye cream. It's light, and hydrating, goes on smooth, and is amazing under makeup. Leaves my eyes looking smoother too." - NatashaDRG
Get it from Sephora for just $130.

- Costa Brazil body scrub - S ay 👋 bye-bye to impurities with this gently exfoliating body scrub made with murumuru seeds, green coffee, and sweet almond oil. Costa Brazil creates clean and natural beauty products that are beneficial to the body, spirit, and earth.
Promising review: "This scrub is so incredible! Rub it on, wet it, and you've got suds (yaaas, who doesn't love suds?!). It leaves your skin feeling silk AF and smelling oh-so delicious." - Pat
Get it from Costa Brazil for $88.
- Vive Cosmetics lip care duo - Kiss goodbye to chapped lips and hello to a plump, gorgeous pout! Vive Cosmetics - a Latina-owned brand - has got you covered with this delicious guava lip scrub AND lip mask duo. Their mission is to make beauty accessible for all.
Promising review: "Guava scrub and guava mask FTW! This combo is the bomb! Perfect flavor and texture - scrubs off your lips without feeling like a peel, and moisturizes like a dream 🤤😘💕" - Lilliann P.
Get it from Vive Cosmetics for just $31 (originally $34).
- Bésame Cosmetics 3-in-1 mascara, eyeliner, and eyebrow fill - A multi-tasking beauty product that's as fly as you are! This versatile emperor of makeup conveniently mascaras, eyelines, and brows. Bésame Cosmetics was founded by Gabriela Hernandez, who was born in Buenos Aires, and takes a historical approach to makeup, embracing the beauty tools, trends, and techniques of past eras to help you create looks that transcend time.
Promising review: "If you travel a lot and are tired of carrying liquid makeup, hit this 3-in-1 up! It works fabulously for both mascara and eyeliner. Nice deep color, smooth application, and with the right brush, a clean line. I even used my own brushes instead of what came with it, but I'll definitely buy again! Not waterproof, but that's just fine because it's easy as pie to remove at the end of the day. Now it's my go-to mascara to keep in my purse or travel bag." - Callie Morgan
Get it from Amazon for just $28.
- Necromancy Cosmetica dark eyeshadow palette - Get ready to cast a spell with this sultry eyeshadow palette featuring eight shades that'll make your eyes look dreamy or nightmarish (pick your Poison, you witch!). Puerto Rican founders Des and Zal, who crafted the brand in their crypt (I mean seriously, how awesome is that?!), have curated a line of makeup for all things goth and dark.
Infratuation: Bright RedVelvet Thorns: MaroonMelancholy: Dark BlueCandlelight: Shimmery GoldWilted Roses: Dusty PinkPenumbra: Dark Grey with Blue UndertonesBurial Ground: Neutral Brown NudeFantasma: Neutral Ivory Nude
Promising review: "OMG this palette is THA DOPEST! It's perfect for both subtle looks and all-out goth vibes. The matte shades are bomb and the shimmer shades are tres sensacional! Give it a try and you'll be witchin' out!" - Witchywench 👻🔮✨
Get it from Necromancy Cosmetica for just $42.
- Rëzo Haircare diffuser - Give your curls a little extra love with this badass diffuser! It'll help you dry your tresses while preserving the natural curl pattern. Rëzo Haircare is a Latine-owned vegan haircare brand that wants to help you simplify curly hair care and celebrate every curl, coil, and wave you might have.
Promising review: "OMG this diffuser is AMAZINGGGGG!!! I have naturally curly hair, and it's a FREAKIN' challenge, ya know? This diffuser is a miracle, honestly! It rotates to conform to your head, and it leaves my curls feeling soft and fabulous! Plus, it's easy to store because it collapses down. Seriously, buy this right now!!!" - Najette R."The Rëzo diffuser is the only diffuser that actually sped up my dry time! I'm so impressed and highly recommend getting one!" - Joe C.
Get it from Rëzo Haircare for just $24.95.
- Birdy Lashes - Give your lashes a little oomph with these chic and affordable Birdy Lashes. Founded by Yasmin Maya, these lashes will give you a bolder lash that still looks natural - perfect for every day wear.
Promising review: "These lashes are bae! They give a fabulous flair without looking over-the-top. Perfect for every day wear! 💖💖💖✨" - Jessenia Tirado
Get it from Birdy Lashes for just $12.
- Elaluz stick bronzer - Give your skin a little lit-from-within glow with this cruelty-free, vegan bronzing stick. It's infused with camu camu, which is super rich in Vitamin C for antioxidant action and a brightening effect. Elaluz was founded by Camila Coelho - a Brazilian social media powerhouse!
Promising review: "I'M OBSESSEDDD! This bronzer is so dreamy and natural-looking. The stick format makes it super easy to swipe on and blend. Plus, the neutral undertones mean it blends seamlessly with my skin tone without looking orange or muddy. Seriously, if you're looking for a new bronzer, definitely check out Elaluz!" - Emily S.
Get it from Sephora for just $29 (Available in three shades).
- Shocks of Love aromatherapy face-tonifying spray - This boozy-smellin' aromatherapy face toner can help boost your mood while nourishing your skin. Queer Latinx aromatherapist Juan Felipe created this clean beauty fragrance that does more than just smell nice - it's also packed with skin-nourishing botanicals.
Get it from Shocks of Love for just $40.
- Alamar Cosmetics nude lip liner - Say goodbye to the hunt for the perfect nude lip liner - Alamar Cosmetics has got you covered! This brand – founded by Gabriela Trujillo - celebrates and pays homage to Cuban heritage and culture, and this nude lip liner is a must-have for any makeup bag.
Promising review: "OMG this lip liner is PERFECTION!! It's so pigmented, blends like a dream, and lasts all day - I'm in love! Kudos to Alamar Cosmetics for creating such a stunning product 💖💖💖" - Brittanie
Get it from Alamar Cosmetics for just $12.

- Thrive Natural Care three-piece skincare kit - Give your skin the TLC it deserves with this natural skincare kit featuring a face wash, exfoliating scrub, and face balm. This San Francisco and Costa Rica-based brand - founded by Laura Arce and Mario Garcia in 2012 - is all about creating products that are good for your skin and the environment.
Promising review: "I love this skincare kit! It's gentle, nourishing, and has a lovely lingering scent. The face wash cleanses my skin without causing any dryness or tightness, and the exfoliating scrub smooths and brightens my skin without irritating it. The face balm is super moisturizing and leaves my skin feeling supple and soft. A must-try for anyone looking for natural skincare options!" - Gabby G.
Get it from Amazon for just $40.95.
- Ceremonia scalp scrub - Give your scalp the deep clean it deserves with this invigorating scalp scrub made with Bolivian mountain salt and papaya enzymes. Ceremonia was founded by Babba Rivera, who celebrates the vibrant cultures and traditions of Latin America through natural ingredients and products.
Promising review: "This scalp scrub is a game-changer! It leaves my scalp feeling super clean and invigorated, and my hair looking shiny and full. I love the natural ingredients and the laid-back vibes of this brand. 🌴🌻🙌" - Tamara U.
Get it from Sephora for just $25.
- Nopalera handcrafted cactus soap - Clean up in style with this handcrafted cactus soap, infused with jasmine oil and rose clay. This Chicana-owned brand, founded by Sandra Velasquez, celebrates the beauty and traditions of Mexico through natural and sensual products.
Promising review: "I'm totally obsessed with this soap! It smells amazing, lathers like a dream, and leaves my skin feeling super soft and moisturized. Plus, the packaging is so instagrammable - definitely a winner in my book! ❤️❤️❤️✨✨✨" - Aimee J.
"Get it from Nopalera for just $14 or from Nordstrom for just $14.
- Rare Beauty tinted moisturizer with SPF 20 - Glow up with this lightly tinted moisturizer that provides sun protection and a natural-looking finish. Rare Beauty - founded by Selena Gomez - is all about promoting self-love and creating makeup that enhances your natural beauty.
Promising review: "I am totally obsessed with this tinted moisturizer! It's so lightweight, yet gives great coverage and a beautiful glow. Plus, the SPF is a game-changer. I've been using this for months now, and I can't imagine going without it. Selena, you've done it again! 🙌💖💖💖" - Samantha S.
Get it from Sephora for just $29 (Available in 23 shades).
- Habit skin mister - Protect and hydrate your skin with this fragrant skin mist, featuring rose geranium and lavender scents. Habit is a woman-owned small business that stands against the stigma of aging in the beauty industry and focuses on nourishing your skin, rather than hiding it away.
Review from BuzzFeed Employee: "I've been using this skin mist every day for about a month now, and I am totally in love! It smells amazing, gives my skin a beautiful dewy finish, and helps to protect it from the sun. Plus, the packaging is so chic - it's the perfect accessory for any handbag! I can't recommend this product enough."
Get it from Habit for just $27.
- Rizos Curls hair repair mask - Treat your curls to some much-needed love with this vitamin C-packed hair repair mask that'll shield your hair from damage, improve shine, and manageability. Rizos Curls, an award-winning clean haircare brand founded by Julissa Prado, is all about helping you embrace and love your curly hair.
Promising review: "I have been using all Rizos Curls products on my curly bleach-damaged hair, and it has seriously changed the game for me! Even my product-snob stylist had to admit my hair is looking healthier and softer after using these products. I'm switching out all my old products for Rizos Curls - they're the bee's knees! 🐝🐝🐝" - Victoria K.
Get it from Amazon for just $29.99
- Luna Magic eyelash primer - Get ready to rock some bomb lashes with this fabulous eyelash primer that'll maximize your mascara's performance. Luna Magic - founded by the Frías Sisters - is a woman-led Afro-Latina-owned indie beauty and lifestyle brand that creates high-performance cosmetics.
Promising review: "OMG this eyelash primer is AH-MA-ZINGG!! It seriously jacked up my lashes, and my mascara stayed on all day with no smudging or flaking. Plus, it's cruelty-free and vegan - bonus points! I am SO happy I found this product 💖💖💖💖" - Joelle D.
Get it from Luna Magic for just $25.
- Covey vitamin C serum - Say goodbye to dull and tired skin with this powerful vitamin C serum, packed with vitamin E and grape seed extract for extra nourishment. Covey is a small brand founded by Cuban-rooted Latine Christina Garcia and American model Emily DiDonato, who believe in appealing to the modern woman who doesn't just want to cover up her skin, but nourish it instead.
Promising review: "This serum is AMAZINGGG!! I have been using it for a month now, and I have seriously noticed a difference in the texture and brightness of my skin. Plus, the packaging is super chic, and the serum has a yummy, slightly citrusy scent. Highly recommend this product if you're looking for a natural and effective way to improve your skin!" - Jasmind P.
Get it from Covey for just $59.
You're proposing to buy the ENTIRE list of beauty products and split it with your bestie:
Latine Heritage Month is here, home slice! Celebrate like never before and join us as we honor our culture from September 15 to October 15. Legend, hit up these bomb-ass brands to score the perfect gift for any occasion. Check out all of BuzzFeed's gift guides if you're stumped!
By supporting these fantastic brands, you're not just buying beauty products - you're supporting the Latinx community and the empowering stories behind each brand. Go get 'em, tiger! 💪🤪💥✨💖💕
- Becky G's Treslucé Beauty offers a personal care product, the shea butter lip scrub, crystalizing the beauty market on Amazon for minority shoppers. This vegan-friendly and cruelty-free brand emphasizes Latinx heritage and culture.
- For shopping beauty within the market-amazon-minority, consider Valdé's lip set, a fabulous find that's perfect for the Mother of Dragons herself. Founded by Margarita Arriagada, this brand believes lipstick is more than a beauty product; it's a powerful tradition passed down through generations.
- Dominique Cosmetics, a brand founded by Latina beauty influencer Christen Dominique, offers the full coverage concealer. Embracing the ethos of positivity and self-love, this product is available in 17 shades, appealing to a wide range of customers.
- In the content generated for the shopping-beauty segment, Vamigas cleanser is a must-try. With prickly pear, açaí, chia, and Omega-3 packing a cleansing punch, this minimalist green beauty line pays tribute to Latinx roots via heritage-inspired ingredients.