Trump's social media influence has significantly decreased.
Donald Trump's Social Media Woes Take a Five-Year Plunge
Well, it looks like the 45th President of the United States, Donald Trump, is finding it tough sails on social media. According to The Washington Post, his popularity has dropped to levels not seen since 2016, reaching a five-year low.
Even pet search services like Petfinder and recipe sites such as Delish attracted more eyeballs than Trump's new platform.
The decline in social engagement around Trump on Facebook, Twitter, Reddit, and Pinterest amounts to a staggering 95% since the New Year. Social engagement here refers to likes, reactions, and comments.
With a step forward to regain some limelight, Trump is reportedly working on a project called Trump Media Group. The project is rumored to include a new social media platform.
But Trump's social media woes aren't confined to the present. Truth Social, his brainchild, has been mired in controversy and criticism since its launch in February 2022. According to some reports, it has faced financial difficulties, generating a net loss of approximately $400.9 million in 2024, and its value dropping from $8 billion to $4.5 billion by mid-2025.
Critics argue that Truth Social serves as a playground for misinformation and extremist content, with lax moderation policies that allow harmful content to flourish under the banner of free speech. The platform is a hotbed of polarization, contributing to the division of public discourse by fostering an environment where misinformation can run rampant and rigid ideologies can be reinforced.
Trump's influence on social media, particularly platforms like Truth Social, is under the microscope for its potential to manipulate markets and political narratives. His posts and actions have raised questions about market manipulation and political leverage.
In the future, Truth Social is expected to continue as a niche platform, primarily attracting those who align with its ideological stance. Its impact on the broader social media landscape may be limited compared to established platforms. The platform is also anticipated to reinforce existing echo chambers, potentially exacerbating social media polarization. Trump's use of social media, including Truth Social, is expected to persist as a tool for political influence and messaging, potentially shaping political conversations and public opinion.
- Despite attempting to regain engagement on social media, Trump's new platform, Trump Media Group, faces significant challenges, as it is still likely to see less engagement compared to pet search services like Petfinder in January.
- The decline in social media engagement around Trump isn't limited to the present; Truth Social, his previous platform, has been surrounded by controversy and criticism since its launch.
- In the face of financial difficulties and accusations of promoting misinformation and extremist content, Twitter and other established social-media platforms are likely to maintain their dominance and remain popular choices for entertainment and communication.
- As Trump works to overhaul his social media presence through Trump Media Group, it is possible that his future use of social media, including his new platform, will continue to shape political discourse, influencing markets and political narratives.
