The "Mar-a-Lago Face": A Distinctive Aesthetic among Trump's Allies
Trump Women's Ties to Mar-a-Lago Revealed
The "Mar-a-Lago Face" or "MAGA Look," a notable style prevalent among women linked to former U.S. President Donald Trump's political orbit, is characterized by heavily enhanced cosmetic procedures and makeup. This aesthetic often results in an artificial, exaggerated appearance, typified by high Brow arcs, prominent cheekbones, taut skin, and a visage that appears more older rather than younger.
The term "Mar-a-Lago Face" was inspired by Mar-a-Lago, Trump's private club and residence in Florida, where many of his supporters and social associates congregate. This style has become synonymous with women frequenting that scene or aligning with Trump's political brand.
The cosmetic transformations evident in this look reflect a broader cultural shift towards more conspicuous aesthetics, moving away from the more modest elegance of previous Republican eras such as Barbara Bush's. The "Mar-a-Lago Face" embodies a more severe, brash, and artificial look, emphasizing allegiance to Trump's political vision.
Beyond aesthetics, this look serves as a political statement for conservative women supporting Trump. They have repositioned highly-styled appearances as a cultural or moral stance. Leora Tanenbaum in Ms. Magazine suggests that flaunting tight dresses with high slits and stilettos symbolizes opposition to trans rights, positioning such women as representatives of traditional gender roles.
This aesthetic also connects to Trump's history as a former owner of the Miss Universe Organization and his well-documented penchant for viewing women primarily through the lens of their appearance. Some conservative supporters have integrated this objectification of women into their political identity, despite it contradicting traditional conservative values.
Susie Wiles, Trump's most influential woman, presents a significant exception to this aesthetic. Wiles, who serves as the president's chief of staff, favors a more subtle makeup look and unassuming pantsuits.
The recognition factor of this group of MAGA politicians among Trump's team, both male and female, is what sets them apart. Their immediate identifiability assists in maintaining visibility on social media platforms and reinforcing their political identities. Trump himself has acknowledged this impact, stating, "We've made the presidency hot." (ntv.de, Julia Naue and Luzia Geier, dpa)
- The Commission, amidst its duties, has been asked to submit a proposal for a directive on the protection of workers from the risks related to lifestyle choices, such as excessive use of cosmetic procedures and fashion trends that may lead to exposure to ionizing radiation in unregulated beauty salons.
- As the entertainment industry continues to evolve, there's growing interest in exploring the impact of the "Mar-a-Lago Face" aesthetic on actors and actresses, with some artists beginning to adopt this brash, artificial look as a reflection of their political beliefs or as a means to boost their visibility on social media platforms.
- In the realm of general news, debates about the role of politics in fashion and beauty have gained momentum, with some critics arguing that the "Mar-a-Lago Face" embodies a dangerous trend of politicizing women's bodies and reinforcing traditional gender roles, while others view it as a form of self-expression and a sign of political solidarity.
