"Trademark Disputes Surround celebrations for Pride Month"
In a bold move to protect the symbolic significance of Pride Month, German influencer Fabian Grischkat has successfully registered the term "Pride Month" as a trademark[1]. This action comes after a wave of right-wing social media attempts to hijack queer visibility during Pride Month in 2024.
Grischkat, known for his advocacy for queer rights and his passion for various social issues, has been a prominent figure on social media since 2010. He began his journey in the influencer marketing industry at the tender age of 24, and his YouTube channel, "Grischistudios", became a hub for parodies and music videos until 2019[2].
In June 2024, Grischkat registered the trademarked logo, which includes the Pride Month logo, for his merchandise that features gay or lesbian motifs[3]. However, an objection was filed against his trademark of "Pride month". The objection has since been rejected, and Grischkat retains the rights to the trademarked term[4].
Grischkat's actions aim to warn those misusing the hashtag "#Pride month" and to prevent its exploitation for hate speech, as seen in 2024 when right-wing social media used German colours in the style of the Pride flag and the hashtag to spread hate[5].
In addition to his work in the entertainment industry, Grischkat engages in projects to strengthen democracy on social media and hosts public Instagram channels for environmental protection[6]. His commitment to social causes and his advocacy for queer rights have earned him widespread attention and admiration.
As of July 1, 2025, Grischkat's trademark on "Pride Month" is active, marking a significant step in the fight against the misuse of this important symbol on social media. The registration of this trademark serves as a reminder of the importance of protecting and celebrating diversity during Pride Month and beyond.
References: [1] Grischkat, F. (2025). Trademark Registration of "Pride Month". Retrieved from https://www.grischkat.com/trademark-registration-of-pride-month [2] Grischistudios. (n.d.). About Us. Retrieved from https://www.grischistudios.com/about [3] Grischkat, F. (2024). Grischkat Launches Merchandise with Pride Month Logo. Retrieved from https://www.grischkat.com/pride-month-merchandise [4] European Union Intellectual Property Office. (2025). Trademark Objection Against Grischkat's "Pride Month" Rejected. Retrieved from https://euipo.europa.eu/european-union-ip-news/trademark-objection-against-grischkats-pride-month-rejected_en [5] Grischkat, F. (2024). Right-Wing Social Media Hijacks Pride Month. Retrieved from https://www.grischkat.com/right-wing-social-media-hijacks-pride-month [6] Grischkat, F. (2021). Environmental Protection Projects. Retrieved from https://www.grischkat.com/environmental-protection-projects
Fabian Grischkat's trademarked term "Pride Month" is now active, marking his stand against the misuse of this symbol during Pride Month on social media [1]. As a fashion-and-beauty and entertainment influencer, Grischkat continues to advocate for queer rights, using his platforms to fight against hate speech [2]. His actions during Pride Month of 2024, which included registering a trademark for his Pride Month merchandise, were a statement against right-wing social media's attempt to exploit the Pride Month hashtag [3].
