Tourism in Kashmir: The Recovery Process
Tourism in Kashmir Gradually Regains Momentum One Month Following Pahalgam Incident
After taking a massive hit from the terror attack in Pahalgam last April, Kashmir's tourism sector is gradually making a comeback. Groups of tourists, mainly from states like Maharashtra and Gujarat, have been trickling into famous tourist resorts such as Gulmarg and Pahalgam [2][3][5].
The arrival of these tourists has instilled a glimmer of hope for a turnaround in the sector, which seemed almost dormant after the incident that claimed 26 lives, including those of 25 tourists and a local resident [6].
Chief Minister Omar Abdullah is leading the charge, actively engaging with the stakeholders and touring popular tourist spots to boost the morale of the industry [5]. His recent meetings and visits to Pahalgam and Gulmarg reflect a determined effort to quash the fear of visiting the valley [6].
The once widespread cancellations of bookings have begun to subside, with tourists showing renewed interest in Kashmir. The number of inquiries and rebookings is on the rise day by day, suggesting the clouds of fear are slowly parting, replaced by sunshine of positivity [2][5].
Asif Burza, a hotelier with properties in Srinagar, Pahalgam, and Gulmarg, noted the improving situation and expressed hope for a lasting recovery [6]. Burza highlighted that various delegations have been visiting the region, with numerous companies even planning to hold their meetings in Pahalgam - a clear sign of their confidence in the sector's resurgence [6].
Fear is giving way to optimism, as more tourists decide to return to Kashmir, eager to experience its unparalleled beauty. Afsa Malik, a visitor from Gujarat, unequivocally stated that the valley is safe and encouraged others to visit [6].
Moreover, visitors like Mohammad Aftab from Gujarat emphasized that the atmosphere in the Kashmir valley was far better than the currently prevalent perception, describing the experience as unmatched and without fear. He affirmed that the lessons learned from the incident will not deter them or others from exploring the region further [6].
Local and national tour operators, particularly from Maharashtra and Gujarat, are working collaboratively to feature Kashmir as a secure destination [6]. The collective efforts are serving to dispel negative perceptions and restore faith in the region's tourism potential.
With each passing day, popular destinations like Pahalgam, Gulmarg, and Sonamarg are experiencing a growing number of tourists, indicating that the recovery of Kashmir's tourism sector is well underway [6]. Stakeholders remain optimistic that the revival will happen sooner rather than later, given the crucial role the sector plays in the economy and the regional peace narrative.
[1] Global perception of Kashmir as a safe tourist destination[2] Inquiries and rebookings by tourists[3] Chief Minister Omar Abdullah's visits and interactions with stakeholders[4] Domestic tourism[5] Government support and initiatives[6] Tourist experiences and feedback on their Kashmir visit
The revitalization of Kashmir's tourism sector has led to a surge of interest in sports activities, as more tourists are now seeking adrenaline-pumping adventures such as skiing and trekking in Gulmarg.
With the improvement in the economy due to the resurgence of tourism, investors are starting to consider the potential of setting up athletic facilities and sports events, thereby adding another dimension to Kashmir's tourism offerings.
