Topics dominating TikTok in July 2025:
In July 2022, TikTok's trend cycle embodies a unique mix of sincerity and irony, reflecting how users engage with content both genuinely and with a playful, self-aware detachment. This duality creates trends that can appear heartfelt and authentic while simultaneously being laced with humor, satire, or exaggerated absurdity.
One of the most popular trends is the Rich Kid Reality Shows and "Bama Rush" culture, which thrive on irony by exposing materialistic lifestyles under the guise of “intentional living,” yet also evoke genuine fascination and participation because of their aspirational appeal. This cycle feeds an ongoing dopamine-driven consumption of new drops and scarcity marketing, which TikTok users both critique and celebrate.
TikTok culture often blends fast-moving viral trends with tutorial-style and user-generated content, showing how short videos serve as both entertainment and practical guides. A notable interaction between nostalgia and modern reinterpretations can be seen, with fashion and cultural trends on TikTok recycling past influences with a mix of earnestness and stylistic irony, reflecting broader cyclical patterns in social media content creation.
Responses from the community often oscillate between earnest admiration or adoption of a trend and ironic commentary or parody, demonstrating TikTok’s unique capacity to host layered social dialogues.
A prominent trend this month is the emotional whiplash surrounding the Squid Game phenomenon. While some TikTok users are sharing emotional POVs about the Squid Game finale, others are creating fan edits with tragic monologues related to the series. The trend of emotional misalignment on TikTok highlights the platform's unique blend of sincerity and irony, and its users' ability to find humor in unexpected places.
The 'That's awesome, congratulations' trend on TikTok is a masterclass in comedic timing and emotional whiplash. In Part 1 of their videos, creators deliver dry, polite congratulations in response to objectively significant events like promotions, births, or new homes. However, in Part 2, they express full emotional fireworks when discussing personal preferences like TV series, pasta recipes, or books.
Life's smallest details receive the biggest reactions on TikTok, while serious topics are often sidelined in favor of personal preferences like snacks, playlists, or shows. TikTok in July showcases a blend of sincerity and irony, hyper-dramatic U-turns, and unfiltered fandom.
Another popular trend involves creators filming themselves strutting confidently, only to suddenly pivot and strut back, with the caption revealing a mundane reason for the dramatic reversal. TikTok users are also creating and posting fake audition skits for Season 4 of Squid Game.
As Squid Game Season 3 has concluded, TikTok is experiencing a wave of mourning, with creators posting dramatic reaction videos to the finale. The phrase 'Girl, so confusing' could potentially be a common response to the contradictory nature of the emotional whiplash trend on TikTok.
Overall, the July 2022 TikTok trends exemplify how the platform is a space where authenticity and irony coexist, enabling users to express themselves in multifaceted ways, contributing to rapidly evolving, viral cultural moments with both genuine and sardonic facets.
- The unique blend of sincerity and irony on TikTok is evident in the emotional whiplash trend, where creators respond to significant events with dry congratulations in Part 1, followed by extreme emotional reactions in Part 2 about personal preferences like TV series or books.
- TikTok's visibility as a network platform for creators is marked by a trend of creators filming themselves confidently strutting, only to suddenly pivot and strut back, revealing mundane reasons for the dramatic reversal.
- Social media content creation on TikTok often recycles past influences with a mix of earnestness and stylistic irony, as seen in the fashion and cultural trends on TikTok that blend nostalgia and modern reinterpretations.
- The social-media-driven Squid Game phenomenon in July 2022 has sparked a layered dialogue on TikTok, with users sharing emotional POVs about the finale, creating fan edits with tragic monologues related to the series, and posting fake audition skits for Season 4 of Squid Game.
