Top-tier athletes Zaza Pachulia, Breanna Stewart, and others team up with a leading basketball technology firm
In the world of basketball, the name Shoot 360 is becoming increasingly prominent. Founded by Craig Moody in 2012 and launched in Oregon, Shoot 360 is a basketball innovation firm focused on skill development for athletes of various levels.
Prior to Shoot 360's news, most shooting coaching was subjective, but this innovative firm has changed the game. Shoot 360 utilizes advanced ball detection technology, which is now used by nearly every NBA franchise and more than 100 programs at the NCAA level.
The technology, displayed on a 75-inch screen above the basket, provides immediate feedback on shooting arc, depth, and direction, speeding up the development process for elite shooters. It also helps players develop passing and ball-handling skills, making it a comprehensive tool for basketball skill development.
Shoot 360 is not just a technology company; it's a community. Zaza Pachulia, a retired NBA player who won back-to-back NBA titles with the Golden State Warriors, serves as an ambassador and investor for Shoot 360. He is joined by other NBA players such as Jamal Crawford, Thaddeus Young, and Trae Young, who are also partners. Trae Young (Atlanta Hawks) and Sue Bird (4-time WNBA champion) have also made investments in Shoot 360.
The expansion of Shoot 360 shows no signs of slowing down. The firm aims to have 600 franchised locations across North America, Europe, and Asia operational by 2030. Recently, Brooklyn Sports and Entertainment (BSE) announced that they will be the first youth basketball facility in the New York, New Jersey, and Connecticut region to feature Shoot 360's technology.
Marissa Shorenstein, chief external affairs officer at BSE, stated that Shoot 360 technology will provide an unparalleled training experience, offering instant, data-driven news that accelerates skill development. New York Liberty star Breana Stewart expressed confidence that Shoot 360's presence at the training center will provide more opportunities for youth basketball players.
The introduction of Shoot 360 technology at the Brooklyn Basketball Training Center is expected to make it a game-changer for the community. With its immersive technology and data-driven training environment, Shoot 360 is empowering young athletes to reach new heights through measurable progress and personalized coaching.
As Shoot 360 continues to grow, it's clear that its impact on the basketball world will be significant. The future of basketball skill development looks bright with Shoot 360 leading the way.
