Top-Notch Sports Betting App from DraftKings Matches Wits with Caesars' Revitalization
Published on: May 16, 2025, 05:46h.
Last updated on: May 16, 2025, 05:46h.
Todd Shriber @etfgodfatherRead MoreFinancialGaming BusinessMergers and Acquisitions DraftKings Holds #1 Spot in EKG's OSB App Rankings, Caesars Makes Strides*
*Sportsbook apps rankings for the first half of 2025 revealed by EKG
In a survey released by Eilers & Krejcik Gaming (EKG), DraftKings solidifies its position as the top-rated online sports betting (OSB) mobile application for the second consecutive report. Despite fierce competition from its rival FanDuel, DraftKings managed to slightly widen its lead in the US market.
The EKG survey emphasizes DraftKings' exceptional user experience, deep markets, and comprehensive feature set. However, testers mentioned occasional glitches in live streaming and limitations in cash-out availability as minor concerns.
Raking Up Points
Caesars Entertainment's Caesars Sportsbook may have smaller shares in the market but has been making significant strides in technology. EKG ranks Caesars Sportsbook in fifth place in the OSB report, marking its highest-ever position. The improved market depth, attractive user interface, and functional betting interface were highlighted as major factors leading to this achievement.
The surge in Caesars Sportsbook's rank comes at an opportune time as Caesars Digital shows increasing profitability. Talks of a potential spin-off of Caesars Digital have recently surfaced due to the online unit's progress not reflecting in the stock price.
Room for Improvement
Although Fanatics continues to climb the ranks, narrowing the gap between existing leading apps like DraftKings and FanDuel, there's still room for improvement. EKG encourages Fanatics to address slow responsiveness and improve load times for a more seamless user experience. With these adjustments, Fanatics could potentially challenge the current top spots in future rankings.
On the other hand, BetMGM needs to work on its speed issues to elevate its OSB app experience, as slow load times can significantly impact testers' overall perception. Addressing these speed concerns and adding a more robust feature set could propel BetMGM to a more prominent position in the OSB market.
- The surge in Caesars Sportsbook's ranking, despite being in fifth place, highlights the significant strides Caesars Entertainment is making in iGaming, specifically in mobile sports betting technology.
- In the crowded mobile gaming market, FanDuel is consistently chasing DraftKings, but there is still room for improvement in areas like responsiveness and load times to challenge the top sports-betting spots.
- The improved market depth, attractive user interface, and functional betting interface of Caesars Sportsbook have been applauded by EKG, positioning it as a key player in the evolving landscape of sports-betting and online gaming.
