Tomorrowland smashes TikTok's livestream viewership record, amassing an astounding 74 million watchers.
In a groundbreaking move, the collaboration between Tomorrowland and TikTok in 2025 transformed the music festival landscape, making it the largest live-streamed event on TikTok's platform. Over 74 million unique viewers tuned in across two weekends, generating over 2.4 billion views of related content.
At the heart of this revolution was a year-long official content partnership between the two entities. This partnership provided continuous 24/7 multi-stage live streams from Tomorrowland's MainStage, Freedom Stage, and OneWorldRadio.
A centralised #Tomorrowland hub on TikTok was created, aggregating all festival content and offering a virtual festival space accessible globally. This enabled millions to experience the festival remotely in real time.
The partnership also saw the establishment of an on-site TikTok Content Studio. Here, top DJs and producers created exclusive behind-the-scenes and creator-narrated content, enhancing fan engagement beyond the physical event.
Integration of TikTok's SoundOn platform with Tomorrowland Music through songwriting camps was another key element. This collaboration resulted in the premiere of new tracks on the MainStage and drove viral music discovery and artist promotion on the app.
The partnership led to significant digital engagement growth. Tomorrowland’s TikTok account grew by nearly 20% (1.9 million followers), reaching a total of 9.2 million. Participating artists also gained a collective 3 million new followers, with hundreds of millions of additional views of their set content.
The event set a new record for the largest live event audience on TikTok, more than quadrupling previous records, solidifying TikTok’s role as a leading live music and cultural event broadcaster.
This partnership effectively blurred the boundaries between physical festival attendance and virtual participation, creating a hybrid experience that extended Tomorrowland’s reach globally, amplified artist visibility, and shaped a new playbook for live cultural events in the digital short-form video era.
Thus, the Tomorrowland-TikTok collaboration in 2025 not only boosted the festival's global accessibility, engagement, and music discovery but also demonstrated TikTok’s emergence as a transformative platform for live entertainment worldwide.
[1] Tomorrowland x TikTok Official Partnership Announcement [2] Tomorrowland 2025 Breaks TikTok Live Stream Records [3] Tomorrowland 2025: The DJs Who Gained the Most Followers on TikTok [4] Tomorrowland 2025: The Impact of the TikTok Partnership [5] Tomorrowland 2025: The Future of Festival Experiences
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