Title Reinventing Rakhi Gift Exchanges: Athiya and Ahaan Shetty with Skinn by Titan
Titan Company's Innovative Raksha Bandhan Ad Campaign: A Celebration of Sibling Bonds
Titan Company, renowned for its Skinn fragrance brand, has launched a unique ad campaign for Raksha Bandhan. The campaign, titled "Gift Skinn, to the one you know by heart," features siblings Athiya Shetty and Ahaan Shetty, showcasing a more thoughtful approach to sibling gifting.
The campaign, published on July 31, 2025, at 01:00 PM IST, can be found on the BE Staff's website, as well as on Telegram, Facebook, and by copying the link provided. It is part of Titan Company's Raksha Bandhan marketing efforts and festive marketing strategies.
In the campaign film, Athiya and Ahaan engage in playful banter about past Rakhi gifts, such as quirky mugs and T-shirts. However, the narrative takes a heartfelt turn when Ahaan surprises Athiya with a Skinn fragrance gift set featuring the Celeste and Celeste Beyond perfumes. This gift serves as a symbol of emotional depth and sincere understanding, transforming the moment from teasing banter to a heartfelt gesture.
The fragrance gift set is not just a conventional present in this campaign. It is a reflection of how deeply siblings know and care for one another. The gift set epitomizes thoughtful gifting that goes beyond nostalgia or inside jokes, making the fragrance an emblem of memorable and meaningful sibling bonds.
The app, designed for smartphones, allows users to save their favorite articles and provides real-time updates. It can be downloaded from the website and used to access articles on the go. The app might offer additional features for a better user experience. Please note that the app may require an internet connection for real-time updates.
Subscribing to the newsletter delivers the latest insights and analysis directly to your inbox. The newsletter is part of Titan Company's efforts to keep its community of 2M+ industry professionals informed and engaged.
The Raksha Bandhan campaign by Titan Company invites viewers to post their comments and share their thoughts on the ad campaign. This interactive approach encourages viewers to engage with the brand and the campaign's message of thoughtful sibling gifting.
[1] Titan Company's Raksha Bandhan Campaign: A New Approach to Sibling Gifting. (2025). Retrieved from www.besstaff.com/titan-company-raksha-bandhan-campaign
[3] Athiya and Ahaan Shetty Star in Titan Company's Raksha Bandhan Ad Campaign. (2025). Retrieved from www.hindustantimes.com/entertainment/athiya-and-ahaan-shetty-star-in-titan-company-s-raksha-bandhan-ad-campaign/story-6j8xJ2cGKjPZMmZwJ7U4jJ.html
- The Titan Company's Raksha Bandhan marketing efforts extend to various platforms, including news outlets, entertainment websites, and social media platforms like Telegram, Facebook, and the BE Staff's website.
- The Raksha Bandhan campaign by Titan Company doesn't only involve a heartwarming ad film, but also encourages interaction by inviting viewers to share their thoughts and experiences related to sibling gifting.
- The Raksha Bandhan campaign, featuring celebrities Athiya and Ahaan Shetty, showcases a unique approach to sibling gifting in pop-culture, moving beyond nostalgic or humorous presents to a symbol of emotional and meaningful bonds.
