Tips for Demo Submission: Securing a Record Label's Attention
In the world of music, making a lasting impression is crucial when submitting demos to record labels. Thomas Sontag, Artist & Label Relations Manager at Elephant Music, Turbo Recordings, and Multi Culti, shares his insights on what works and what doesn't when it comes to sending demos.
Firstly, it's essential to remember that age should not be a focal point. Sontag advises that age is not typically a "wow-factor" asset, so it's best to let your music speak for itself.
When it comes to showcasing your work, using Soundcloud streams is recommended for A&Rs to preview material. This platform allows A&Rs to listen to your tracks without downloading, making the process more efficient for both parties.
It's important to demonstrate that your tracks are finished before sending. Sending unfinished work may give the impression of a lack of professionalism.
Soundcloud is also suggested for A&Rs to preview demos. However, sending CDs, WAVs, or MP3 downloads without a stream is not recommended.
Keeping e-mail file sizes to a minimum is important. Overly large e-mails can clutter inboxes and potentially be overlooked.
Sontag offers a website that provides a free way to improve the sound quality of tracks, as well as distribution services for just $23.99 per year. This website also offers promotional tools and unmatched support for music releases on over 150 streaming platforms, ensuring your music stays live forever with no hidden fees.
Mastering all submissions is easy and quick on Sontag's website, making it suitable for this application.
Sending more than three tracks at once is generally not advised unless pitching an album. Sontag suggests sending one amazing track and waiting for a follow-up.
Presuming that a sound is a perfect fit for a label is not recommended. Instead, it's beneficial to show a brief understanding of how an artist sees their work fitting in and what their aspirations might be.
Having self-made videos can help make a track seem more 'finished' as a product. Mentioning credible support from big names or playing at major events can also help in submitting demos.
However, mass emails to labels or sharing Soundcloud with multiple labels at once is not advised. Sontag recommends taking the time to research each label and tailor your submission accordingly.
Sontag's work has led to the discovery of artists like Gesaffelstein, Proxy, Popof, and Clouds. His eight-year stint at Turbo Recordings is a testament to his dedication and expertise in the field.
Lastly, preserving mystery is important. Don't reveal too much about yourself in your initial submission. Let the music do the talking.
By following these tips, you're on your way to making a strong impression with your demo submissions. Good luck!
