Tindle retreats from European shelves to cut costs and refocus strategy
Tindle, a Singapore-based producer of plant-based meat alternatives, is pulling its products from European retail shelves. The company, known for its TrueCut technology that mimics chicken texture, will now focus on private-label production and cost-cutting measures to stay competitive in a tough market.
Founded by Timo Recker, a pioneer in Europe’s plant-based sector, Tindle has struggled against established brands like Rügenwalder and Like Meat. Despite its strong capital position, the company is not seeking new funding. Instead, it will shift production to China and reduce its workforce by half to lower costs.
The withdrawal from European retail marks a significant shift for Tindle. By moving production to China and focusing on private-label contracts, the company aims to reduce expenses and maintain stability. Its decision to leave the U.S. underscores a renewed focus on Europe as its primary market.
