TikTok's 'Dreams' Video: Nathan Apodaca's Viral Ride Inspires Copycats and Brands
A TikTok video of Nathan Apodaca longboarding and lip-syncing to Fleetwood Mac's 'Dreams' while sipping Ocean Spray Cran-Raspberry juice has gone viral, amassing 28.7 million views. The video inspired copycats and caught the attention of high-profile figures, including Tom Hayes, CEO of Ocean Spray, and Mick Fleetwood, drummer of Fleetwood Mac.
The original video, posted in September, features Apodaca, a Idaho Falls school bus driver, cruising on his longboard with a carton of Ocean Spray juice in hand. He lip-syncs to the opening lines of 'Dreams', with the music playing in the background. The video's simplicity and Apodaca's relaxed demeanor resonated with viewers, sparking a wave of copycat videos from both everyday people and celebrities.
Brands have taken notice of the video's success. Ocean Spray, in particular, has embraced the trend, sending Apodaca a new truck filled with Cran-Raspberry juice and a new longboard. Mick Fleetwood, the drummer of Fleetwood Mac, also joined in, posting his own version of the video. This viral trend has highlighted the importance of authenticity, relatability, and leveraging organic trends in social marketing strategies for brands.
Nathan Apodaca's TikTok video, with its simple yet engaging content, has become a social media phenomenon. Its success has demonstrated the power of authenticity and organic trends in social marketing, with brands like Ocean Spray and even celebrities like Mick Fleetwood jumping on board. As the trend continues to evolve, it serves as a reminder of the potential impact of relatable, unscripted content in the digital age.
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