TikTok teams with DoubleVerify to unlock deeper ad attention insights
DoubleVerify has become TikTok’s first badged partner for attention measurement. The expansion brings its DV Authentic Attention tool to the platform, allowing advertisers to track ad performance in greater detail. This move follows a similar launch on Snap, broadening DoubleVerify’s reach across major social media networks.
The new integration lets advertisers analyse impression-level attention data on TikTok. They can now refine ad creatives, adjust placements, and optimize spending based on real-time insights. The tool also helps identify when ads lose effectiveness, enabling quicker adjustments to campaigns.
DV Authentic Attention is part of DoubleVerify’s Media AdVantage Platform, which combines verification, optimization, and outcome measurement. Lorry Destainville, TikTok’s Global Head of Monetization Product Partnerships, played a key role in rolling out the feature. DoubleVerify’s CEO, Mark Zagorski, highlighted the importance of understanding engagement on TikTok for assessing campaign success.
The partnership gives brands access to detailed metrics previously unavailable on the platform. Advertisers can benchmark performance more effectively and make data-driven decisions to improve results.
With this expansion, DoubleVerify strengthens its position in attention measurement across social platforms. TikTok advertisers now have access to tools that help fine-tune campaigns and reduce wasted spend. The collaboration marks a step toward more transparent and efficient digital advertising.
