Tiffany & Co.'s Immersive Experience at the 2021 U.S. Open Tennis Championship
In the heart of the USTA Billie Jean King National Tennis Center, Tiffany & Co. has set up a captivating pop-up during the U.S. Open. The pop-up showcases the renowned jeweller's craftsmanship and savoir-faire, including the Men's and Women's Singles Championship trophies.
The Singles Championship trophies are classic sterling-silver cups, each weighing nearly nine pounds and taking approximately six months and 66 hours of work to create. Tiffany has been producing awards for the U.S. Open since 1987.
Beyond the U.S. Open, Tiffany & Co. has created trophies for various major sporting events. For instance, the Super Bowl Vince Lombardi Trophy, designed by Tiffany & Co. since the first Super Bowl in 1967. Horse racing's 1860 Woodlawn Vase, golf awards for the PGA Tour, Formula One’s Miami Grand Prix trophies, basketball tournaments such as the NBA On-Season Tournament Championship and WNBA Finals Championship, and soccer’s FIFA trophies are also part of their impressive portfolio.
However, regarding esports, there is no evidence in the provided results that Tiffany & Co. has created trophies for esports events as of now.
The pop-up also features a unique, one-of-a-kind, diamond-encrusted tennis racket inspired by the HardWear by Tiffany collection. The tennis racket is adorned with nearly 5 carats of diamonds and a 24-karat gold vermeil tennis ball set with nearly 7 carats of diamonds along its seams.
Visitors to the pop-up can immerse themselves in an A.I. experience, designed in partnership with Meta. This interactive feature allows them to envision themselves as tennis stars, with a digital takeaway showing them on center court. The digital takeaway from the A.I. experience may depict visitors walking away with a trophy, albeit in the digital realm.
The Tiffany pop-up is open for the entire three-week period of the U.S. Open, offering tennis fans and jewellery enthusiasts a unique opportunity to witness Tiffany & Co.'s artistry and tradition up close. The U.S. Open is taking place from now until September 7.
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