State Government Bets on Green Heart and Self-Confidence - Thuringia's 'Green Heart' Brand Booms in Resident Pride Survey
Thuringia, known as the 'Green Heart of Germany', is fostering a sense of belonging and pride among its residents. A recent study, conducted on 1,049 people aged 16 to 75, revealed that 88% recognise and 86% view positively the slogan 'Thuringia – the Green Heart of Germany'.
The Thuringian state government is promoting this new sense of self-assurance through the 'Green Heart' brand. The study, carried out between August and September, will serve as a basis for developing a 'state farm' for the Free State. A nationwide survey is planned to explore what people associate with the Green Heart and Thuringia, aiming to make the 'state' more visible beyond its borders and reinforce a positive sense of life within.
The state government intends to support this renewed self-assurance, with both surveys providing valuable insights for agencies to create a new 'among us' that reflects Thuringia's unique identity.
The 'Green Heart of Germany' brand is proving successful in instilling pride and confidence among Thuringians. With recognition and positive views high among residents, the state government is committed to building on this momentum, with a nationwide 'news' and new umbrella brand in the pipeline.
