Thuringian retailers are approaching Black Friday and Cyber Monday with a measured enthusiasm this year. According to Knut Bernsen, Managing Director of the Thuringian Retail Association, these retailers might have a restrained impact on the two shopping nights. The projected sales for Thuringia remain consistent with the national forecasts, as shared by the German Retail Association.
While German consumers are predicted to spend approximately 3% more during these shopping events compared to the previous year (amounting to 5.8 billion euros), Thuringian retailers show signs of caution. This wariness may influence their sales during these periods, aligning with the overall forecast for Thuringia's sales.
As the traditional dates for these sales events fall on November 24 for Black Friday and November 27 for Cyber Monday, retailers often leverage special deals and discounts in the weeks leading up to their respective dates. This year is no exception, though Thuringian retailers seem to tread carefully within this popular trend.
These retailers might join the nationwide trend of spending boosts on Black Friday and Cyber Monday, but their hesitance could impact sales during these periods. The cautious approach seems to be a reflection of various factors, including market saturation, economic concerns, competition, supply chain challenges, and shifts in consumer behavior.
Retailers could manage their expectations by setting lower sales projections, focus on targeted marketing, diversify promotional events, and prioritize high-quality products to attract customers who value quality over quantity. These are speculative considerations, given that the data available does not provide concrete information about Thuringian retailers' views or strategies.
