Thriving Sport Marketplace
Su Super League Boosts Consumption and Economic Growth in Jiangsu Province
The Su Super League, located in East China's Jiangsu Province, has significantly increased province-wide consumption since May 2025[1]. This surge is due to the league's "football+" effect, which combines city rivalries and affordable ticket pricing, leading to widespread consumer engagement[1][2].
The league's impact can be seen in various aspects:
Attendance: Matches regularly draw crowds exceeding 60,000, demonstrating strong local and tourist interest[1][4].
Economic Impact: The league not only stimulates ticket sales but also fuels consumption in other sectors such as merchandise, hospitality, retail, and tourism, pushing total spending above 38 billion yuan throughout the province[1].
Grassroots and Cultural Growth: Beyond commercial success, the Su Super League promotes grassroots sports and intangible cultural initiatives in Jiangsu, fostering community involvement and sports development[3].
Regional Prosperity: Jiangsu's strong economic base, with all 13 prefecture-level cities ranking among China's top by GDP, complements and amplifies the league's consumption impact[5].
The Su Super League has an official licensed merchandise store in Nanjing, East China's Jiangsu Province. A shopping event at the store took place on August 14, 2025, and was photographed by VCG[1]. The total spending on the league in the province is equivalent to approximately $5.24 billion in U.S. currency[1].
In conclusion, as of August 2025, the Su Super League is a major catalyst for robust consumer spending and economic vitality across multiple sectors in Jiangsu Province[1][2][3][5].
[1] Jiangsu Daily [2] China Daily [3] South China Morning Post [4] VCG [5] Xinhua News Agency
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