Three top-notch companies that masterfully defined their conversational styles
In the ever-evolving world of business, a brand's tone of voice plays a pivotal role in resonating with its audience and setting it apart from competitors. On April 8th, 2024, a news article shed light on this crucial aspect, emphasising its importance in crafting a brand that speaks volumes.
KOTA, a Creative Digital Agency based in Clerkenwell London, specialising in Creative Web Design, Web Development, Branding, and Digital Marketing, is a firm believer in the power of a unique tone of voice. According to KOTA, finding your brand's tone of voice involves exploring the depths of its personality, echoing audience expectations, and resonating with them.
Three brands that have found success in their unique tones of voice are Innocent Drinks, BrewDog, and Monzo.
Innocent Drinks, a company that sells smoothies, has a playful and engaging tone of voice that showcases their brand ethos of simplicity and goodness. Their approach works well because their product is not world-stopping, making a lighter, more approachable tone a perfect fit.
BrewDog, on the other hand, has an audacious, rebellious tone of voice that aligns with their mission and values. This daring tone of voice is a powerful tool for differentiation, helping them stand out in the competitive beer industry.
Monzo, the digital bank, has a friendly, straightforward tone of voice that revolutionised financial communication by speaking to customers like human beings. This clarity and warmth can make even the complex feel comfortable, a trait that is highly valued in the financial sector.
However, the article highlights that there are no specific publicly named companies from 2024 who have successfully found and uniquely used their brand voice across all platforms in the provided search results. Nevertheless, storytelling and creating an authentic brand voice is emphasised as a crucial strategy for small and medium enterprises to build strong, engaging brands and communities in 2024. Tools like Smartcat use AI workflows to help companies maintain consistent brand voice in multilingual content.
The tone of voice is not just about the words chosen, but also about the emotions they evoke. Methods to find your brand's tone of voice include workshops, audience surveys, and competitor analysis. The Brand Pulse Audit tool is a new favourite tool for brands looking to assess their current standing. This tool can help audit a brand to determine where it's thriving and where it needs improvement.
Regardless of whether a brand aims to entertain, challenge, or educate, finding and honing its tone of voice is crucial in crafting a brand that speaks volumes. Interested parties can reach out to KOTA at hello@our website.co.uk for potential collaboration. Consistently using a unique tone of voice can help a brand build a captivating and retaining audience.
