"This Season Embraces 'Summerween' Aesthetic, Offering a Complete Baby-Goth Elegance in Beauty Trends"
In the heart of summer, a unique cultural phenomenon known as Summerween has emerged, transforming the fashion and beauty landscapes. Originating from the animated series Gravity Falls, this holiday has grown beyond its TV origins to become a genuine celebration of gothic-themed fashion, beauty, and lifestyle.
The story began as a comedic event, where characters celebrated a Halloween-like event during summer by carving watermelons instead of pumpkins and going trick-or-treating. Fast forward to today, and Summerween has evolved into a midsummer celebration of spooky aesthetics and Halloween-inspired styles, attracting fans and subcultures who love Halloween but prefer to celebrate outside the traditional fall season.
Retailers have jumped on the bandwagon, stocking Halloween décor and themed products in summer, fueling the holiday's growing popularity, especially among adults who enjoy the spooky season year-round. The phenomenon also intersects with other alt fashion trends such as cryptid-core, which embraces mysterious and dark aesthetics.
At a private screening of the remake of I Know What You Did Last Summer, Gabbriette Bechtel embodied Summerween in a black, cut-out dress and a gothic beauty look. Brands like Isamaya Beauty and KVD Beauty, known for their boundary-pushing campaigns and unapologetic vampy branding, also align with the Summerween aesthetic.
Summerween is not just about themed parties, but also about fashion. The aesthetic includes funereal fashion, such as black micro-minis, lace corset tops, and platform boots, providing a deliberate rejection of the clean-girl aesthetic typically associated with summer. Instead, Summerween offers a choice between the barely-there, glass-skin girlies or the unapologetic goths.
The makeup trends during Summerween reflect the world's polarity, uncertainty, and the urge to pick a side, potentially becoming a form of protest or declaration of one's stance. Models at Schiaparelli Couture wore mournful metallics, black bias-cut gowns, and a hyper-glossy, jet black lip by makeup maestro Dame Pat McGrath. There has been a flurry of gothic makeup looks, such as Christina Aguilera's vampy, off-black lipstick at the premiere of Burlesque: The Musical.
NYX has joined the Summerween bandwagon with a limited-edition Wednesday collection. The range includes a color-adjusting lip oil, a blush palette, and an eyeshadow palette for a spooky smoky eye. Beauty newsletter subscribers can also receive celebrity news, fashion advice, and fascinating features straight to their inbox.
Summerween is a fusion of heatwave hedonism and a gothic glam twist, celebrated in the peak of midsummer, not just the last days of October. As the summer heat rises, so does the popularity of this unique cultural phenomenon, offering a refreshing twist to the traditional summer fashion and beauty trends.
- The fashion landscape during Summerween is marked by the rise of gothic-themed styles, as seen in Gabriette Bechtel's black cut-out dress and gothic beauty look at a private screening.
- Brands like Isamaya Beauty and KVD Beauty, known for their unapologetic vampy branding, align well with the gothic aesthetic prevalent during Summerween.
- NYX's limited-edition Wednesday collection, featuring a color-adjusting lip oil, blush palette, and eyeshadow palette, caters to the spooky beauty trends that dominate during Summerween.
