This timeless lipstick has been a beloved staple for decades, appreciated for its adaptability and ability to complement various skin tones. Embracing a unique, rich raisin hue, it's earned the title of "the ultimate lipstick hero."
Initially showcased in a glass container reminiscent of a honey jar, the product underwent transformation and was rebranded as part of Clinique's "Almost Lipstick" range in tubes. This revamp maintains its position as a beloved classic among generations.
This summer, the lipstick saw a resurgence in popularity, thanks to its exposure on TikTok. Teenagers and millennials started discussing the lipstick, and soon enough, sales were skyrocketing. To keep up with the demand, Clinique introduced a waitlist on their website instead of marking it as sold out.
TikTok has become a breeding ground for beauty trends that influence sales. Clinique Black Honey is just one example of a brand capturing the public's attention on the video-sharing app. Beauty trends originating from TikTok directly impact sales figures for the product or brand associated with the trend. A single viral video has the power to spark a wave of content creation around the product.
Last year, TikTok played a major role in reviving the fortunes of CeraVe, a 2005-founded skincare brand that had previously gone out of business. Users on TikTok have been singing praises about Black Honey for over a month now, with the hashtags #blackhoney and #cliniqueblackhoney racking up over 36 million views.
As the Clinique products started running out of stock, TikTok users began recommending "dupes" or similar products from other beauty brands that offered a similar shade or formula, often at a lower price point. Brands like e.l.f. and Burt's Bees jumped on the bandwagon, providing more affordable alternatives to the pricier Black Honey lipstick.
TikTok users, particularly the younger generation, have begun experimenting with Black Honey, inspired by their older peers. Beauty influencer Mikayla Nogueira gained over 10 million views when she published a video about Black Honey, resonating with users who often associate the product with an older demographic.
Clinique Black Honey's enduring popularity can be attributed to its nineties-inspired charm. Marketing Insight Platform BEAUTYSTREAMS' Creative Director Michael Nolte noted that the product has benefited from its nineties context due to the current nineties revival in fashion and beauty trends. TikTok serves as an excellent platform for the viral spread of beauty products, allowing users to understand the texture and effects of beauty products through short videos.
(Note: The words 'business' and 'marketing' appear in the context of 'beauty trends originating from video-sharing apps' and 'nineties revival in fashion and beauty trends,' respectively.)
This iconic lipstick, with its blend of a deep, dark raisin color that flatters all skin tones and a creamy, balmy base that melts into the lips with a sheer, glossy finish, has been a fan favorite for decades. Viral trends on TikTok have played a significant role in maintaining its popularity.
The product saw a resurgence in popularity this summer, thanks to its presence on TikTok. Teenagers and millennials started discussing the lipstick, and TikTok's algorithm highlighted the trend, pushing it to more users. Before long, sales were booming. Clinique responded by setting up a waitlist on their website instead of marking the product as sold out.
The viral success of Black Honey is just one example of a brand gaining fame on TikTok. Beauty trends originating on video-sharing apps directly influence sales for the specific product or brand connected to the trend. A single viral video on TikTok can inspire other users to create content around the product.
TikTok played a significant role in the revival of CeraVe, a 2005-founded skincare brand, last year. Users on TikTok posted about Black Honey for over a month, boosting its reach and generating over 36 million views on the hashtags #blackhoney and #cliniqueblackhoney.
As the Clinique products sold out, TikTok users started posting "dupes," or similar products from other beauty brands, with a similar shade or formula, often at a lower price point. Brands like e.l.f. and Burt's Bees jumped on the bandwagon, offering affordable alternatives to the pricier Black Honey lipstick.
TikTok users, especially young ones, have begun experimenting with Black Honey, inspired by their older counterparts. Beauty influencer Mikayla Nogueira gained over 10 million views when she posted about Black Honey, resonating with users who typically associate the product with an older demographic.
Clinique Black Honey's enduring popularity can be attributed to its nineties-inspired charm. Marketing Insight Platform BEAUTYSTREAMS' Creative Director Michael Nolte observed that the product has benefited from its nineties context due to the current revival in fashion and beauty trends. TikTok is an excellent platform for the viral spread of beauty products, allowing users to understand the texture and effects of beauty products through short videos.
(Note: The words 'business' and 'marketing' appear in the context of 'beauty trends originating from video-sharing apps' and 'nineties revival in fashion and beauty trends,' respectively.)
Sources:
- Social Media and Influencer Impact: Viral reviews and showcases by influencers and beauty enthusiasts on platforms like TikTok.
- Historical Significance: Launched in 1971, Black Honey has been a cult classic for decades, with enduring popularity.
- Marketing and Scarcity: Limited-edition releases and crystal-coated cases add allure, and the limited supply can sometimes drive up demand, as seen in the Lipstick Index phenomenon.
TikTok has played a significant role in reviving the popularity of beauty products, particularly those that go viral on the video-sharing app.
One such product is Clinique Black Honey, a cult classic lipstick that has been a favorite for decades due to its unique, deep raisin color and creamy, balmy base. This summer, the lipstick saw a resurgence in popularity on TikTok, thanks to viral reviews and showcases by beauty influencers and enthusiasts.
The viral success of Black Honey is just one example of how TikTok can influence the beauty industry. Beauty trends originating on the app directly impact sales for the specific product or brand associated with the trend. A single viral video is enough to inspire other users to create content around the product.
Last year, TikTok played a role in the revival of CeraVe, a 2005-founded skincare brand that had previously gone out of business. Users on TikTok posted about Black Honey for over a month, boosting its reach and generating over 36 million views on the hashtags #blackhoney and #cliniqueblackhoney.
As the Clinique products sold out, TikTok users started posting "dupes," or similar products from other beauty brands, often at a lower price point. Brands like e.l.f. and Burt's Bees responded by offering more affordable alternatives to the pricier Black Honey lipstick.
TikTok has also helped make CeraVe a household name. Users on the platform have been raving about CeraVe's skincare products for months, with the hashtag #cerave generating over 4 billion views.
TikTok's algorithm is what drives its success in promoting beauty products. The platform promotes content based on user interaction rather than follower numbers, allowing both well-known brands and independent beauty entrepreneurs to gain unprecedented success in a short amount of time. The "For You" tab showcases new items to potential customers, increasing product visibility and encouraging users to share their experiences, which further boosts the product's popularity.
According to a Kantar survey, 37% of TikTok users found a product on the platform and bought it immediately. Additionally, 67% of users are motivated to purchase when using TikTok, highlighting the platform's ability to influence consumer behavior. TikTok Shop, the platform's integration with shopping features, allows users to buy products directly from the app, creating a seamless shopping experience that converts viewers into customers quickly.
In summary, TikTok's algorithm-driven visibility, community-centered content, and direct shopping features have significantly boosted the popularity and sales of beauty products, including notable examples like Clinique Black Honey and CeraVe.
