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This is what young people focus on when planning

This is what young people focus on when planning

,   and  ASMedia
3 min read
This is what young people focus on when planning
This is what young people focus on when planning

Gen Z's Travel Aspirations: A Digital Adventure 🌐👪

Gen Z, born between the mid-90s and mid-2010s, is finding its groove when it comes to travel. Despite growing up in a world of unlimited information, they prefer a more personalized approach to their adventures, as revealed in a recent study by HolidayCheck.

The Digital Natives and their Planning Approach 🌐🔎

Gen Z might be digital natives, but they're down to earth when it comes to travel planning. Half of them trust the recommendations of family and friends over online searches, attributing credibility to the tips from those close to them.

Off the Beaten Path ⛰️

When it comes to destinations, Gen Z is all about individuality. They're not fans of the crowds, opting for lesser-known spots to explore. The drawback? There's no consensus on how sustainable these destinations are, with half considering environmental impact a priority, while the other half sees it as less important.

Enrichment Insights 📈

  • Authentic Experiences: Gen Z prefers unique and authentic experiences that allow them to delve deep into local cultures and environments.
  • Shift from FOMO to JOMO: Gen Z is moving away from chasing the trendy and embracing the journey. They value chosen moments over fleeting trends.

Questioning Influencers 🤔

Online travel platforms and social media are a source of inspiration for a whopping 44% of Gen Z travelers. But when it comes to travel influencers, trust is lacking. 70% strongly doubt the independence of influencers, preferring the credibility of online travel agencies instead.

Instagram, TikTok, and Social Media Pressure 📸

Social media is an integral part of Gen Z culture, and it extends to their travel plans. 30% of respondents only consider a trip a success if they can share content from their vacation on platforms like Instagram and TikTok. But there's a downside to this constant connection—40% feel under pressure to share their travel experiences, often feeling like they're not living up to the ideal.

Enrichment Insights 📈

  • Unique Accommodations: Gen Z prefers cozy boutique hotels or Airbnb accommodations to luxury hotels, seeking out memorable experiences over high standards.
  • Human Interactions: Gen Z values real relationships and social interactions on their travels, dedicating effort to finding destinations with authentic opportunities for connections.

The Rise of Structured Experiences 💼

Gen Z is all about comfort and convenience. They're moving away from traditional backpacking and hostels, opting for a more structured approach to their travels. The shift can be attributed to the rise of remote work, as well as the desire for comfort and flexibility.

A Plan with a Purpose 🎯

Gen Z is not just looking for memories, they're looking for growth. They're committed to making their travel experiences meaningful, with a focus on education, personal development, and making a positive impact on the places they visit.

Enrichment Insights 📈

  • Sustainability and Responsibility: Gen Z is more conscious of the impact of their travel on local communities and the environment, choosing to support sustainable destinations that value authentic interactions and minimizing their ecological footprint.
  • Decline of Party Culture: The stereotype of Gen Z as party animals is fading, with many members of the generation choosing to prioritize activities that promote rest and rejuvenation over boozy nights out.

The Health and Wellness Traveler 🥦

Travel is not just about fun and games for Gen Z. They're also focused on their physical and mental wellbeing, with a demand for healthy dining options and activities during their trips.

Travel as a Priority 🌍

For Gen Z, travel is a must. International vacation bookings have bounced back stronely from post-pandemic lows, with 34% of Gen Z resolution-makers planning to travel more in the New Year.

Enrichment Insights 📈

  • Nutrition: Gen Z is prioritizing nutrition during their travels, seeking out balanced and sustainable dining options that cater to their health needs.
  • International Travel: Gen Z sees travel as an essential part of their lives, with a strong desire to explore the world and make meaningful connections beyond their immediate social circles.

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