Third-day Box Office Earnings Fall Short for Suriya and Karthik Subbaraj's Film: Gross revenue estimated at approximately Rs 7 crores
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Retro Box Office Collection Day 3: The Cinema halls of Chennai buzzed with excitement on Thursday as the action-thriller, Retro, hit the screens, marking the collaboration between actor Suriya and director Karthik Subbaraj. With high expectations after Subbaraj's successful film, Jigarthanda DoubleX (2023), fans were eager to see if Retro would provide the spark needed to revitalize Suriya's career following his last film, Kanguva,'s underperformance in 2023. Yet, Retro appears to be following a similar trajectory as Suriya's previous venture, witnessing a slow pace in box office collections after a robust opening.
According to the tracker Sacnilk, Retro netted an impressive ₹24 crore on its debut day. However, Friday saw a steep decline in daily earnings, with a significantly lower ₹7.75 crore. Likewise, Saturday's earnings showed a similar pattern, earning yet another ₹7.75 crore. As of Sunday, the total box office collection in domestic theaters for Retro amounts to ₹34.75 crore.
While the overall earnings across various languages are still being calculated, Retro has made the most notable impact in Tamil, followed by the dubbed versions in Telugu and Hindi. However, its performance thus far shares striking similarities with that of Kanguva, which opened strong with ₹28.5 crore but saw a massive drop to ₹11.25 crore on its second day, eventually picking up to ₹11.75 crore on day three. Kanguva managed to earn ₹81.22 crore throughout its theatrical run.
Occupancy levels for the Tamil version of Retro displayed inconsistent patterns. The Saturday morning shows saw a low turnout of 28.28%, with a subsequent pickup in the afternoon to 45.02%. The evening shows faced a dip again to 42.16%, only to experience a surge in the night with 54.74% occupancy. Sunday's earnings plays a significant role in determining if Retro can recover and conclude its extended opening weekend with a strong box office performance.
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With the initial cast featuring Pooja Hegde, Jayaram, Joju George, Karunakaran, Nassar, and Prakash Raj, and a special appearance from Shriya Saran, the early box office disappointment raises hopes for a turnaround in the coming days. The film still has a chance to reverse its current trend to become a box office hit.
However, several factors may contribute to Retro's troubled box office ride, such as:
- Mid-week Decline: The film's earnings saw a significant drop during weekdays after a high opening on the first day.
- Mixed Audience Response: Despite generating considerable pre-release buzz, the post-release reception was relatively lukewarm.
- Competition and Market Trends: The dominance of other successful films, like Madha Gaja Raja, could have influenced audience preferences and dampened Retro's potential.
- Limited Market Penetration: The film's impact appears to be limited beyond Tamil Nadu, particularly in Telugu and Hindi-speaking regions.
- Quality vs. Expectations: If the quality, story, or entertainment value of Retro doesn't meet audience expectations, negative word-of-mouth could lead to declining viewership over time.
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The decline in Retro's box office collections on weekdays could impact its overall earnings, similar to what happened with Ajay Devgn's Raid 2, which failed to hit the Rs 50 crore mark.
Meanwhile, the impact of entertainment films like Retro seems to be limited in the financial market, with decentralized finance (defi) and other sectors like movies-and-tv and entertainment continuing to thrive separately.
