The transformation of football apparel, from blokecore to shirred jerseys, carries a hidden meaning that speaks to a girl-oriented aesthetic
Football jerseys, Samba sneakers, and knee-high socks have become more than just athletic wear. They have transformed into a canvas for creativity and cultural commentary, as football fashion undergoes a sartorial metamorphosis. This shift is evident in the blokecore-meets-football trend, where designers and celebrities alike are embracing this new aesthetic.
One such designer is Hattie Crowther, who is challenging the status quo with collections that explore the darker side of football fandoms. Her designs use football jerseys with provocative slogans addressing gender pay gaps, highlighting the importance of equality in the sport.
Similarly, brands like Deco.And are creating maximalist, feminine silhouettes with elements like puff sleeves and bows on traditional sports apparel. This fusion of football and fashion is elevating the game's fashionable flair and championing the voices and values of Gen Z.
Celebrities like Dua Lipa, Kim Kardashian, and Addison Rae are among those embracing this trend, making it increasingly mainstream. Girls are also joining in, donning FC Barcelona and Liverpool jerseys, creating a clash of football fashion titans.
Social media platforms like Instagram and TikTok have played a significant role in amplifying girl-coded football fashion. They provide a platform for fans to share their unique styles, inspiring others to experiment with their own takes on this trend.
The impact of this trend extends beyond fashion, bridging the worlds of football and style. It gives female fans an expressive way to show support for their teams, incorporating style that foregrounds femininity, empowerment, and social commentary.
This trend also encourages the inclusion and visibility of women in football culture. By fostering a distinctive female fan identity, it challenges historic male dominance and fosters a sense of community among female fans.
Moreover, by promoting customised, designer, and upcycled sportswear with feminist messaging or feminine styling, it raises awareness of gender inequality in football while cultivating a stylish fan culture that appeals to younger, fashion-conscious demographics.
Interest in women's sports continues to boom in Europe as societal shifts take hold. The UEFA European Championship is currently underway, and the Lionesses, England's women's national team, have already made a significant impact, winning the UEFA in 2022.
The trend of girl-coded football fashion today combines social activism, personal style, and reimagined sportswear, fueling a broader feminization of sports fandom that goes beyond the sport itself. It shapes how fans engage, identify, and express themselves in football culture, making football fashion the uniform of the summer for many.
WAG Tolami Benson, for instance, was spotted at England's opening game in the 2024 Euro wearing a custom leather biker jacket by Antonia Bronze, further demonstrating the trend's influence. Football jerseys, once reserved for the pitch, are now being styled and considered the uniform of the summer for fans as well.
In conclusion, the current trend of girl-coded football fashion is a powerful testament to the growing influence of women in football and the intersection of fashion and sports. It represents a shift towards a softer, more feminine aesthetic and a more inclusive, empowering, and expressive football culture.
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- The current trend of girl-coded football fashion not only embraces personal style and social activism but also reimagines traditional sports apparel, blending fashion and sports, as seen in the use of puff sleeves and bows on football jerseys.
- celebrities like Dua Lipa, Kim Kardashian, and Addison Rae are contributing to the mainstream recognition of this trend, alongside fiery football fans wearing FC Barcelona and Liverpool jerseys, creating a vibrant fusion of fashion-and-beauty and sports cultures.
