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The Trade Desk’s stock crashes 70%—but its business is thriving

A 70% stock collapse clashes with record-breaking results. Can a $500M buyback and AI bets revive confidence in this embattled finance giant?

In the picture we can see some people are sitting on a chairs near the desks. They are writing some...
In the picture we can see some people are sitting on a chairs near the desks. They are writing some thing on the papers and some are explaining something to them, background we can see glass windows, and some systems, monitors are available.

The Trade Desk’s stock crashes 70%—but its business is thriving

The Trade Desk has experienced a significant drop in its stock price this year. Since January 2025, shares have plummeted by approximately 70%, leaving investors wary of the company's future prospects in the finance sector. Despite this, the firm continues to deliver robust operational results that exceed market expectations.

The stock finished at €34.37 on Friday, lingering near its 52-week low. Analysts have adjusted their price targets downward, reflecting growing concern about short-term obstacles. Meanwhile, the company's board has approved a $500 million share repurchase program, indicating confidence in its long-term financial outlook.

The company now finds itself at a pivotal juncture. Investors must balance its consistent operational achievements against the steep decline in stock value. With a share buyback program in place and ongoing AI advancements, the company's next moves will dictate whether investor confidence in the business can be restored.

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