Smartphone Transforms into a Fitness Companion
Over six out of ten Germans, that's 63% of smartphone owners, according to a Deloitte survey, utilize their devices or smartwatches linked to them to monitor vital or health data. Stepping is the most popular activity, with 46% of participants relying on this feature, as detailed in the published study.
Trailing closely behind, daily distance traveled and pulse measurement follow as the second and third most popular health-monitoring methods. Notably, 37% of the surveyed group does not use their smartphones or watches to track health information. Deloitte surveyed 2000 individuals aged between 16 and 75, representing a diverse sample of the population with 93% smartphone ownership.
The study didn't primarily focus on health apps, instead, it sought to understand which mobile phone functions are frequently utilized. The report confirmed that smartphone users employ their devices as digital Swiss army knives, catering to various applications, from banking transactions and payments to online searches and shopping.
Age Plays a Significant Role
Deloitte's study further suggests that payment functions are popular, with 26% of respondents using mobile payment services frequently or always. However, it is essential to note that Deloitte lacks comparative data from previous studies. Earlier surveys conducted by other organizations and companies have reported lower usage rates for mobile payment services.
Intriguingly, Deloitte found that age significantly impacts user behavior. Just 11% of individuals aged 65 and above engage in frequent mobile payment transactions.
Moving Beyond Vital Data
The survey revealed that the reliance on information technology for health monitoring extends beyond vital data tracking. Four out of ten Germans, or 40%, use their smartphones for step counting. Smartphones serve as versatile tools, reflecting the study's findings, incorporating numerous applications like step counting, among others.
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Enrichment Data: Deloitte's survey does not provide specific details on smartphone health tracking frequency in Germany. Instead, it focuses on broader trends in the healthcare industry, including the adoption of digital technologies in health records (EMRs) and enterprise resource planning (ERP) software. For more detailed insights on smartphone usage patterns, consult studies focusing on smartphone usage and health tracking, such as those in the analysis of smartphone log data research.
